Advertising Industry
Industry: Email Alert RSS FeedPLAYSTATION, XBOX REGROUP AFTER BEING WAXED BY WII; Sony knocks $100 off price of console; Microsoft hypes 360's nongaming side.(News)
Advertising Age, July, 2007 by BULIK, BETH SNYDER
Byline: BETH SNYDER BULIK
bbulik@adage.com
Nintendo of america president Reggie Fils-Aime took the stage at the E3 video-game conference last week announcing, "My name is Reggie, and I am happy.''
As well he should be. Nintendo's Wii system has taken the video-game-console market by storm, is still tough to find on store shelves even eight months after launch and has sold a brisk 3 million units in the U.S. already. His competitors, on the other hand, aren't nearly so convivial these days-and are being forced to rethink their game plans. "The Wii is putting a lot of pressure on them,'' said David Cole, analyst with DFC Intelligence.
Wii has sold more than twice as many units as Sony's PlayStation 3 (at 1.38 million), according to...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
