Advertising Industry
Industry: Email Alert RSS FeedThe early days of video search; Engines and marketers alike are working to optimize results, but no one can quite figure out how to monetize this market.(ABC Inc.)
Advertising Age, July, 2007 by Klaassen, Abbey
Byline: ABBEY KLAASSEN
aklaassen@adage.com
by now, everyone knows full episodes of ABC prime-time shows are available on the network's website, ABC.com. But let's say you didn't know that-and you were looking online for the final episode of the most recent season of "Lost.'' You might go where most people go to look for things online: Google. You type in the words "Lost final episode video.'' What's the first result? A three-minute YouTube clip that's not the final episode at all but a spoof from the Consumer Electronics Show of Kate and Sawyer walking on the beach talking about going to Vegas to see how the HD DVD/Blu-ray rivalry plays out-with Spanish subtitles. Not at all what you were looking for, to say the least.
This scenario is...
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