Account action.(News)(briefs)(Hotels.com)(Brief article)

Advertising Age, August, 2007

Dell's $760 million advertising account has inspired a holding-company war. Omnicom Group, Interpublic Group of Cos., WPP Group, Publicis Groupe and Havas are all creating special marketing-services teams in order to consolidate the account within their networks, according to executives familiar with the review. Independent Mother, New York, which handles creative on a project basis for Dell's Inspiron laptop, and Aegis' Carat, which handles media buying and planning in Europe, Middle East and Africa for the marketer, could both gain from an account shuffle should the PC company decide not to consolidate.

Hotels.com said it has placed its $68.4 million creative advertising account into review, dealing another potential blow to flailing independent Doner, which...

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