Advertising Industry
Industry: Email Alert RSS FeedA BRITISH EMPIRE OF ANIMATION; Production house Aardman has become a force in worlds of film, advertising and new media by sticking to its U.K. quirkiness.(News)(Aardman Animations)
Advertising Age, August, 2007 by Hall, Emma
Byline: EMMA HALL
ehall@adage.com
Talk about British understatement.
Aardman Animations holds meetings in parking-lot trailers while wailing seagulls circle overhead. A picture in its boardroom proudly commemorates a visit from the queen, as if that quaint ceremony were the highlight of the company's 30 years in business. And the founders still do their own ironing.
Yet Aardman, the creative force behind such blockbusters as "Wallace and Gromit'' and "Chicken Run,'' is a major global player not just in theaters but on the small screen, with TV programming, commercial production-and now web and mobile film. The privately held company doesn't release sales, but it has a growing portfolio of cross-platform content and a successful...
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