Advertising Age

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Articles in September, 2007 issue of Advertising Age

• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
• News from AdAge.com.(Briefs)
• In this telenovela, even smooches have sponsors; 'Pecados Ajenos' is loaded with marketing partners, including Toyota, which backs replays of best kisses.(Multicultural)
  by Wentz, Laurel
• A single-platform player surviving in a multiplatform world; Pilot Group is eschewing Web 2.0 trends and focusing on its stable of e-mail newsletters-can that model last?(Digital)
  by Klaassen, Abbey
• A pop quiz so easy even Jerry Lewis and illiterates could ace it; Let's see what you know about Britney's babies, an airline for Catholics and the immortal McLovin.(MediaWorks)
• Daily's Cocktails; Overall: 94.(News)(advgertusement review)(Brief article)
• FASHION MARKETERS SEE GOOD-LOOKING AD OPTIONS ONLINE; Style sites' inventory makes advertisers rethink long-held allegiance to print.(News)
  by Ives, Nat
• HERE'S WHY SOME PRINT ADS WORK AND WHY MANY COMPLETELY FAIL; Consultants say creative in mags is often bland, short on selling power.(News)
  by Neff, Jack
• Global highlight: U.K.'s Sky TV.(The World)(United Kingdom's Sky Television PLC advertisement)
  by Hall, Emma
• Allstate tests the limits of iTV; Insurer tries 'serving' ads to VOD audiences much as it would on the web.(News)(video-on-demand)
  by Steinberg, Brian
• Old-world media start to feel the pain; Recession or not, older ad forms ailing as marketers shift to web and CRM.(News)
  by Creamer, Matthew
• Steve Kerho; director-interactive marketing and media, Nissan North America.(Special Report: Media Mavens)(National Broadcasting Company Inc.)(Nissan North America Inc.)
• David Calhoun; CEO, Nielsen Co.(Special Report: Media Mavens)(Interview)
  by Neff, Jack
• Is Perfect 10 the perfect fix for Clairol? P&G's hair-color line has struggled, but fast-acting product may give it boost.(News)
  by NEFF, JACK
• Brownridge is back, slinging mud; Exec commits Blender to Rapid Report, calls mags that sit out 'pathetic'.(personal narratives of Kent brownridge )
  by IVES, NAT
• Gillette taps 9,000 creatives online.(News)
  by Creamer, Matthew
• Volvo ads inspired by ... valets; IDEA SPOTTING: Who drives the brand? Pro parkers help carmaker find out.(News)
  by Halliday, Jean
• Ready to make a switch? do it; Varied marketing experience working in several different industries can yield significant benefits, these veterans say.(Supplement: TalentWorks Career Guide)
  by Moore, Meg Mitchell
• Lessons learned from the Google/AOL study.(News)(Brief article)
• AGENCIES MUST WAKE UP TO A DIFFERENT BUSINESS MODEL; OUT OF THE PAST: Changes in compensation, communication at core of needed evolution.(CMO Strategy)(Viewpoint essay)
  by Dan, Avi
• If you are marketing to 55-plus:.(News)(Brief article)
• Lowe suffers yet another blow to its U.S. outpost; Saab shift to McCann shines light on network's turnaround that isn't.(News)
  by Parekh, Rupal
• Breaking down the senior scene; A look at key differences between the two segments of older consumers.(News)(Brief article)
• Will dancing Cuban persuade advertisers to tango with HD?(MediaWorks)(high definition)(Brief article)
  by Kerwin, Ann Marie
• Foreign policy not to blame for your brand's reputation.(Viewpoint)
• Engagement could hinder Hillary; Harris: Feelings, not poll numbers, best metric for predicting winner in '08.(News)
• Obnoxious ads for overpriced vodka leave an awful aftertaste.(Garfield's AdReview)(advertisements)(Radical Media)
  by Garfield, Bob
• DITCH LUNATIC WEB CONTENT CRAZES; BEYOND THE HYPE: The 10 most asinine trends online and why you should ignore them.(CMO Strategy)
  by Simon, Mark
• To hold onto top CEOs, agencies must offer more.(TalentWorks)(chief executive officers)
  by Stolkin, Gary
• Marketing mix push by Parade ups stakes for media owners; Staid Sunday magazine boosts sales 20% for P&G, Kraft, Campbell.(News)(magazine, Procter & Gamble Co.)
• Why winning Press was huge coup for Chrysler; Exec lauded as strategist, 'product guy' and dealer appealer-sans big ego.(News)(Chrysler LLC's Jim Press, Tom LaSorda)
  by Halliday, Jean
• Ad opps, young-male audience make Heavy a hit with marketers; Site's integration-friendly model draws Axe, others; hiring of exec trio may be signal of big moves to come.(Digital)(Heavy.com's new executives Eric Hadley, Tim Sloan, and Scott Penberthy)
  by Klaasen, Abbey
• People & Players.
• Global highlight: IPG court case.(The World)(Interpublic Group of Cos.)(Barnett Fletcher Promotions)(Brief article)
  by Hall, Emma; Johnson, Bradley
• Media Morph: Adblock Plus.(Digital)(Brief article)
• More than 65 years of targeting black audience.(News)
  by Morris, Eugene
• Why isn't this ad icon in the industry hall of fame?(political aspects of advertising campaigns)
  by Wheaton, Ken
• Marketing behemoths go small in skin care; P&G, Unilever each nab starter brands they would have passed over in past.(News)(Procter & Gamble Co.)(Brief article)
  by Neff, Jack
• De Nardis' first year at Aegis: headaches, profit; Q&A: How CEO of media arm has thrived despite scandal and Bollore demands.(News)(Mainardo de nardis)(Aegis Media)(Interview)
  by Hall, Emma
• What you need to do to grab that coveted cmo post; To get the job everybody's gunning for, experience is key-so embed yourself in an organization that will let you build a wide range of branding skills.(Supplement: TalentWorks Career Guide)
  by McLane, Bradford; Selby, David
• From the editor; Whether you're seeking a new opportunity, working to up your value or trolling for star hires, this guide's for you.(Supplement: TalentWorks Career Guide)(Editorial)
  by Rooney, Jennifer
• Media Morph: TrialPay.(Digital)(Brief article)
  by Klaassen, Abbey
• Friends, New Yorkers, lend me your ears: I come to praise AOL! Internet company's headed to Big Apple, and this columnist is rooting for the suddenly agile giant.(MediaWorks)(Column)
  by Dumenco, Simon
• Guinness opts for brew instead of brewmasters; Brand ditches 'Brilliant!' boys, puts focus back on beer.(News)
  by Mullman, Jeremy
• Bergstein to RCR; Kupper to Turnstile.(Briefs)(Alan Bergstein was named publisher and editorial director of RCR Wireless News)(Brief article)
• Words to work by; `The book that has inspired my career is...'.(Supplement: TalentWorks Career Guide)(Brief article)
• Global highlight: Pushing Prius to the Chinese.(The World)(Brief article)
  by Madden, Normandy
• TAKE BACK CONTROL OF THE PURCHASE; HOOK UP: See brand value rise by creating strong relationships with consumers and retailers.(CMO Strategy)
  by Roth, Rick
• TAKE LONELYGIRL, SHIP HER TO THE U.K., ADD BRANDS; Result: 'KateModern,' online show that invites marketers to get into the drama.(News)
  by Hall, Emma
• Work of the Week; HP: "What Do You Have to Say?".(Work)(Hewlett-Packard Co.)(Brief article)
• Honda dealers selling cars ... and new image; CASE STUDY: After push, SoCal consumers see salesmen as less sleazy.(News)
  by Cuneo, Alice Z.
• HIDDEN PERSUASION OR JUNK SCIENCE? Fifty years after the publication of Vance Packard's classic, Mya Frazier asks whether 'neuromarketing' plays a real role in today's ad business.(News)
  by Frazier, Mya
• Nascar puts Toyota on fast track to heartland; Automaker gets into car races to sell trucks and be seen as part of 'fabric of America'.(News)(National Association for Stock Car Auto Racing Inc.)
  by Halliday, Jean
• Marketers must adhere to single ad-spending standard.(Viewpoint)
• Honda's in hot pursuit of Gen X; With all the boomers it can handle, automaker goes after new demo.(News)(Honda Motor Company Ltd.)
  by Halliday, Jean
• A bit of creative procrastination leads to feature film about UFOs.(Columns)(unidentified flying objects, David Nicolas)
  by Iezzi, Teressa
• Work of the Week; Creativity Picks.(Work)(Brief article)
• Decaux draws ire for freebie plan; Outdoor titan tempts Moscow with $200M for bicycles and toilets.(News)(French outdoor-ad executive Jean-Franois Decaux)
  by Crain, Rance
• Curt Hecht; Chief digital officer, Starcom MediaVest group.(Special Report: Media Mavens)(Brief article)
  by Mullman, Jeremy
• Ad-supported music downloading finally becoming a reality; Spiralfrog launches, others look to enter market. But will any of the services sound good to consumers?(Digital)
• Interviewers, you're on the hot seat, too.(TalentWorks)
  by Willmer, Dave
• "Baby boomer" is a Badge whose time has come and gone; THEY DIG NOSTALGIA: Marketers, how's this for a new term to describe the generation born into the analog age and living in the digital age: 'anadiggies'?(methods of marketing)
  by Antonoff, Michael
• Global highlight: Stella Artois' online film.(The World)(Brief article)
  by Hall, Emma
• Are eBay and others the new new media? Standard definition gets foggy when e-commerce sites start selling ad space.(News)
  by Klaassen, Abbey
• Consumers literally the face of Pepsi's latest China push; Nearly 2.5 million submit pics of themselves in contest that puts winners' mugs on sides of cans.(The World)
  by Madden, Normandy
• Marketers fight for first in TV-spot pods; TV Guide pushes nets in ads, but it still can't grab best positioning in breaks.(News)
  by Steinberg, Brian
• Comeback kid Cadillac stalls after shop swap.(News)
  by Halliday, Jean
• Web a safety net for striking writers; MADISON & VINE: Revver, other sites offer movie scribes a way to get paid.(News)
  by Brodesser-Akner, Claude
• BEWARE THE LURE OF CELEBRITY ENDORSERS; NOT WORTH IT: As spokespeople, stars offer brands visibility-and controversy.(CMO Strategy)(Viewpoint essay)
• Nike, Xbox show the power of great ideas and stellar production.(Column)
  by Iezzi, Teressa
• Want to expand your talent pool? Go back to school.(TalentWorks)
  by Tan, Emily
• Season hasn't kicked off, but nets are already scoring big with NFL; Wide range of marketers flock to ESPN, others to nab young-male eyeballs.(News)(National Football League)
  by Hampp, Andrew
• Dave disciples flip wigs over trendy Wendy; Despite seeming success of Saatchi campaign, the family Thomas fumes.(News)
• LIES, DAMNED LIES AND AD PREDICTIONS; Forecasters send us all into a tizzy, yet they're wrong as often as right.(News)
  by Hampp, Andrew
• Apple's core feeling sore after iPhone price slash; Influencers who are key to company's marketing effort alienated by move.(News)
  by Cuneo, Alice Z.
• Want a quiet cup of coffee in Germany? Head to McDonald's; McCafe idea taking hold in Europe and Australia; now the marketer's serving gourmet java in Japan.(The World)
  by Mussey, Dagmar; Wentz, Laurel
• We've thought about it: Carless ads push Hyundai upmarket.(Garfield's AdReview)
  by Garfield, Bob
• Tell clients to stick it, then watch as new biz floods in.(News)
  by Mullman, Jeremy
• Leno's couch won't put Fred in the White House; adage.com/campaigntrail: Fred Thompson's finally made his official announcement, a number of states are jockeying for primary position and all the money's still being spent in New Hampshire and Iowa. And Ele
  by Wheaton, Ken
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)

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