Advertising Industry
Industry: Email Alert RSS FeedTell clients to stick it, then watch as new biz floods in.(News)
Advertising Age, September, 2007 by Mullman, Jeremy
Byline: JEREMY MULLMAN
jmullman@adage.com
Who knew publicly telling a client to perform an anatomically impossible act on your way out the door could be so good for business?
Cramer-Krasselt CEO Peter Krivkovich did precisely that to CareerBuilder after being told the No. 1 jobs site was putting its account in review following a poor performance in the USA Today Super Bowl Ad Meter poll.
"There are a few times in your life when you have to tell someone to fuck off and mean it,'' Mr. Krivkovich said in an interview shortly after the memo leaked.
At the time, many agency and marketing executives thought Mr. Krivkovich's public outburst would make a bad impression on prospective clients who might be reluctant to sign up a...
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