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Advertising Age, September, 2007
The U.S. Census Bureau has tapped Interpublic Group of Cos.' DraftFCB to handle advertising behind the 2010 Census, awarding the agency's New York office a $250 million to $300 million government account. DraftFCB, heading an extensive team that includes agencies targeted to black, Asian, Hispanic and Native Americans, competed against WPP Group's Y&R, which handled the 2000 Census, and sibling Ogilvy & Mather. Omnicom Group's GSD&M, Austin, Texas, was also a finalist. Spending will depend on what Congress allocates, but over four years the outlay is expected to reach $250 million to $300 million, up from $125 million for the 2000 census.
Monster Worldwide has named Omnicom Group's BBDO Worldwide its global agency of record for advertising and branding...
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