Advertising Industry
Industry: Email Alert RSS FeedMedia Morph: Adblock Plus.(Digital)(Brief article)
Advertising Age, September, 2007
Byline: Abbey Klaassen
The gist: While ad blocking has been around for a while-who doesn't have a pop-up blocker these days?-a plug-in for the Firefox browser eliminates all online marketing messages, including display and search ads. Likened to TiVo for, the fear is that it will create for online advertising the kind of ad-avoidance issues for marketers face in other media.
Who's using it: Not many-yet. Adblock Plus creator Wladimir Palant told The New York Times his plug-in has 2.5 million users globally and is growing at a rate of 300,000 to 400,000 users a month.
What the ad industry says: Although it doesn't have data from members that indicate ad blocking is significantly affecting interactive revenue, the IAB is clearly not jazzed...
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