Advertising Industry
Industry: Email Alert RSS FeedComeback kid Cadillac stalls after shop swap.(News)
Advertising Age, September, 2007 by Halliday, Jean
Byline: JEAN HALLIDAY
jhalliday@adage.com
After trading in its agency and advertising campaign, Cadillac is losing sales-and with them, the momentum it had been showing.
The General Motors Corp. luxury brand figured to be a comeback story earlier in the decade, said Art Spinella, president of CNW Market Research, but in the past 18 months, the percentage of auto shoppers considering Cadillac has been flat. In the first half of the year, the brand's consideration ranking was its poorest since 2003. Not only that, the age of consumers aspiring to own a Cadillac rose to nearly 36 years old this year from 30 three years ago, CNW found-bad news for a brand that's been trying to appeal to more youthful buyers.
So what's to blame? Mr....
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