Advertising Age

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Articles in October, 2007 issue of Advertising Age

• Media Morph: Streetblimps.(Digital)(Brief article)
  by Hampp, Andrew
• Work: Volkswagen, Partnership for a Drug-Free America.(Multicultural)(Brief article)
  by Wentz, Laurel
• Texas Instruments sets huge TV push; $100 mil campaign for enormous DLP screens targets NFL, Nascar fans.(News)(National Football League)(National Association for Stock Car Auto Racing Inc.)
  by Bulik, Beth Snyder
• Client cutting the budget? Complain ... then innovate.(News)(managing advertising budgets)(Viewpoint essay)(Brief article)
  by Brownstein, Marc
• The quest for accountability begins and ends with search; on digital communications.(Digital)(use of search engines by marketing firms)(Viewpoint essay)
  by Rubel, Steve
• 14. Peter Sachse; Chief marketing officer, Macy's.(Special Report: Power Players)(Brief article)
• Industry needs to let go of its 'Mad Men' fantasies.(Viewpoint)
• 'Onslaught' is a triumph-if you don't count the hypocrisy.(Garfield's AdReview)
  by Garfield, Bob
• Unilever youth teach vets the ABCs of digital; TALENTWORKS: Reverse mentoring aims to keep older execs up to date.(News)(Unilever North America)(education on digital marketing for advertising executives)
  by Parekh, Rupal
• Agencies will have to steer marketers toward the big ideal.(Column)
  by Bloom, Jonah
• More Jeep models may mean less brand equity; Chrysler's move to add Patriot, other lines could be confusing consumers.(News)
  by Halliday, Jean
• Five Steps.(CMO Strategy)(marketing methods)(Brief article)
• HOW RADIOHEAD IS REWRITING RULES OF ONLINE REVENUE; Band lets fans decide how much they want to pay to download latest record.(News)
  by Creamer, Matthew
• Johnnie Walker's goal: quadruple sales.(News)
  by Mullman, Jeremy
• GEICO; RUNNER-UP: Money talks in free-spending category and new customers flock.(Marketer of the Year)(Brief article)
  by Frazier, Mya
• AL GORE; RUNNER-UP: Reinvented pol stokes green movement.(Marketer of the Year)
  by Creamer, Matthew
• What to do when you end up in a threesome.(News)
  by Romero, Lorenzo
• Aflac's CMO has flown the coop- and he never did ditch that duck; Consumer-goods veteran Jeffrey Herbert lasts only one year at the insurer.(News)(Jeffrey M. Herbert, chief marketing officer resigns)
  by Parekh, Rupal
• FEC must protect commercial speech from excesses of McCain-Feingold bill; As rules are rewritten, Supreme Court's intent must be considered.(News)(Federal Election Commission vs. Wisconsin Right to Life)
  by Kahl, James A.
• How to be a more creative marketer in four easy steps.(Columns)(Column)
  by Iezzi, Teressa
• What's the newest way to get your ad seen online? Widgets; Google, others are working to monetize third-party applications on Facebook and other social networks.(Digital)
  by Klaassen, Abbey
• GIRL GROUP GIVES MARKETERS THE FLIP; The women of 3iYing launch a viral effort to tell you just how bad your ads really are.(News)
• LBI/IconNicholson.(News)(contract with Nanette Lepore)(Brief article)
• THE MATTER MEN ON WHAT MATTERS IN BRANDED CONTENT; MADISON & VINE: Shop's founders say some of best integration opportunities lie outside of film, TV.(News)(managing directors of Matter, Andy Marks and David Freeman)(Interview)
  by Parekh, Rupal
• News you can use-to try ad ideas; Marketers experiment with single sponsorship on evening broadcasts.(News)(television advertising)
  by Steinberg, Brian
• Upstart's taxi play helps brands flag down rich Chinese; Touchmedia puts PDA-like screens on headrests, enabling P&G, HSBC, others to interact with riders.(The World)
  by Maden, Normandy
• IT'S ALL ABOUT THE BENJAMINS (AND ROI); Singer/designer Diddy has a new gig: marketing chief for Diageo's Ciroc.(News)
  by Hampp, Andrew
• WHY TACO BELL'S WORLD SERIES PLAY WAS A STEAL; Chain hits homer with relatively low-cost promo.(News)
  by York, Emily Bryson
• What it means when a client wants integration.(The Big Tent)(digital target marketing)(Viewpoint essay)
  by Ferrer, Alberto J.
• Why private-equity firms are suddenly smitten with digital; Increased web spending, aQuantive deal up appeal of investing in interactive.(News)
  by Mcilroy, Megan
• Sapient Corp.(News)(Company overview)(Brief article)
• Campfire.(News)(Brief article)
• DOBROW MAKES AD AGE DEBUT.(Larry Dobrow)(Ad Age MediaWorks)(Brief article)
• Movie-theater owners need directions to Madison & Vine.(News)
• How online-payment service Alipay will 'revolutionize' retail; PayPal-like system allows Chinese consumers to shop on the internet with currency instead of credit cards.(The World)
  by Madden, Normandy
• What's in store: The rise of shopper marketing; P&G, Wal-Mart, Nielsen dive into medium that's growing faster than web.(News)
  by Neff, Jack
• Miller Chill featured in 'live' ad on 'Late Night'; MADISON & VINE: Brand stars in sketch written by Conan O'Brien's staff.(News)(Max Weinberg)
  by Mullman, Jeremy
• China's ad festival is no Cannes, but it's getting there.(The World)(China Advertising Festival)
  by Madden, Normandy
• 3. Mark LaNeve; VP-sales, service and marketing, North America, General Motors Corp.(Special Report: Power Players)(Brief article)
• 15. Mark McNabb; Senior VP-sales and marketing, Nissan North America.(Special Report: Power Players)(Brief article)
• Younger demos shift focus from TV screens to YouTube.(Digital)(Survey)(Brief article)
  by Vorhaus, Mike
• Apple, Facebook tops for college students; Social networking twice as popular among young women in annual survey.(News)
  by Bulik, Beth Snyder
• Lessons learned from losing a major pitch.(News)(Viewpoint essay)
  by Weaver, Noelle
• Boomers don't want your pity, but they do demand your respect.(Column)
  by Pollack, Judann
• 2. Catherine M. Coughlin; Senior exec VP-global marketing officer, AT&T.(Special Report: Power Players)(Brief article)
• Global highlight: Bravia's alleged plagiarism.(The World)(http://bravia.sony.eu. bravia.html)(plagiarism in Fallon London's advertisements)(Brief article)
  by Hall, Emma
• Update TV spots-even after they're recorded; BlackArrow aims to place relevant ads in DVR, VOD and broadband programs.(News)(digital video recording)(video-on-demand)
  by Steinberg, Brian
• Talk about a power lunch ...(News)(Google founders Larry Page and Sergey Brin )
  by klaassen, abbey
• 15-year-old New Zealander competes for U.S. ad dollars; on Digital Communications.(Digital)(blogger Glenn Wolsey )(Interview)(Excerpt)
  by Rubel, Steve
• How making your website safer could also make you money; Vidoop software heightens publishers' log-in security while providing prime space for product placement.(Digital)
  by Hawn, Carleen
• Media Morph: 2008 election tools.(Digital)(PoliticalBase.com; Politifact.com )(Brief article)
  by Klaassen, Abbey
• Men's Journal takes clients to the top (and doesn't lose any).(Adages)
  by Wheaton, Ken
• In praise of B-to-B: Who says consumer accounts are better?(Small Agency Diary)(business-to-business)(Column)
  by Hall, Maureen
• How a cookie brand is helping Chinese kids learn to draw; Groupe Danone integrates Prince into art-focused TV show to gain foothold among Mainland youth.(The World)(Dr. Arty Farty)
  by Madden, Normandy
• All-American carmaker has its eye on Europe; Chevy has seen uptick in sales on continent, plans to unleash $60M push.(News)
  by HALLIDAY, JEAN
• CATCHING UP WITH THE BUSIEST MAN IN THE MOTOR CITY; GM's LaNeve on his new roster, electric cars and celebrities in ads.(News)(Mark LaNeve)(Interview)
• Is Miller a sucker to throw a punch at A-B? Brewer was successful in past fight, but experts say tack can take it only so far.(News)(Miller Brewing Co.)(Bartle Bogle Hegarty L.L.C.)
  by Mullman, Jeremy
• The women who care for us all won't care for CVS's sappy spot.(Garfield's AdReview)(CVS Pharmacy Inc.)
  by Garfield, Bob
• GM's new spin: Buy a Hummer, save humanity; New campaign aims to rescue SUV's image by highlighting its exploits.(General Motors Corp.)(sport utility vehicle)
  by Halliday, Jean
• Media Morph: Zoove.(Digital)(Brief article)
• People & Players.
• The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• REVENUE AT TOP U.S. TITLES RISES 3.1%, BUT AD PAGES FLAT; MAGAZINE 300: Paid circ edges up 0.3%, while pages stuck at 2002 level; Time Inc. owns three of the top four publications.(Special Report: Magazines: The A-List)
  by Morrison, Maureen
• AgencyNet.(News)(Brief article)
• Profero.(News)(Brief article)
• THE LIMITS OF MARKET-RESEARCH METHODS; STUDY UP: Ethnography is often misused. Here's how to use it effectively to get the most out of it.(CMO Strategy)
  by Dumas, Alison
• Cash rolls in, band plays on; Campaign trail: Obama rakes in dough from 'baby bundlers'; Ron Paul snags best video of the season.(News)
  by Wheaton, Ken
• How urban radio fuels the online conversation.(News)
  by Watson, Carol
• Work of the Week.(Work)
• Randomized testing is fast and cheap, but few seem interested.(Column)
  by Skenazy, Lenore
• PLAYBOY FREER ONLINE, MORE RESTRAINED IN PRINT; Mag cuts circ 13% as it tries to keep up with 'revolution'.(News)(Playboy Enterprises Inc.)
  by Ives, Nat
• 26. John Slusher; VP-global sports marketing, Nike.(Special Report: Power Players)(Brief article)
• The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
• 4. John Stratton; Exec VP-chief marketing officer, Verizon Communications.(Special Report: Power Players)(Brief article)
• For reality shows in China, 'rules have never been tighter'; Officials ban consumer voting, contestant prizes and other elements that may threaten country's status quo.(The World)(China. State Administration of Radio, Film and Television)
  by Madden, Normandy
• 5. Mark Fields; Exec VP-president of the Americas, Ford Motor Co.(Special Report: Power Players)(Brief article)
• Global highlight: Bionade.(The World)(Brief article)
  by Mussey, Dagmar
• 24. Robert Dotson; CEO, T-Mobile USA.(Special Report: Power Players)(Brief article)
• Work of the Week.(Work)(Brief article)
  by Mcilroy, Megan
• The Google get-together that wasn't about Google.(News)(Conference news)
  by Klaassen, Abbey

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