HOW NETS' WEB-VIDEO PLAYERS STACK UP; ABC, others rush to put shows online, but their delivery methods vary.(News)(American Broadcasting Companies Inc.)

Advertising Age, October, 2007 by Steinberg, Brian

Byline: BRIAN STEINBERG

The hottest gadgets around these days include iPods, high-definition flat-screen TVs and digital video recorders. Eager to keep up, the broadcast networks have all launched their own online video viewers to reach that growing audience that's at ease watching video not on their TV sets.

The big broadcast networks have begun to put more thought into ways of distributing their programs that keep people interested and eager to come back for more. "There is huge potential for all these players,'' said Rob D'Asaro, U.S. director-digital investing at ...