Advertising Industry
Industry: Email Alert RSS Feed16. Karen Crawford; Director-media advertising and relationship marketing, Nestle USA.(Special Report: Power Players)(Brief article)
Advertising Age, October, 2007
AD BUDGET: $1.32 billion
AGENCIES INCLUDE:
* Havas' Euro RSCG, N.Y.
* Interpublic's Avrett Free Ginsberg, McCann Erickson and R/GA, N.Y.
* Omnicom's Goodby, Silverstein & Partners, San Francisco
* Publicis' Arc Worldwide, Chicago; Fallon, Minneapolis
* WPP's Berlin Cameron United and Ogilvy & Mather, N.Y.; JWT, Chicago
POWER PLAY:
Karen Crawford, 46, has focused on keeping Nestle in step with health trends, pushing 25%-less-sugar Nesquik and looking for ways to build recent Nestle acquisitions Jenny Craig, Novartis and Gerber. Nestle Purina Petcare continues to be a top media priority, and Beneful's new wet-dog-food line has made gains. Ms. Crawford has worked harder to integrate Nestle brands...
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