Advertising Industry
Industry: Email Alert RSS Feed'Onslaught' is a triumph-if you don't count the hypocrisy.(Garfield's AdReview)
Advertising Age, October, 2007 by Garfield, Bob
Byline: Bob Garfield
Well, for starters, it's not just a commercial. It is a great film.
"Onslaught,'' the sequel to Dove's Cannes Grand Prix-winning viral "Evolution,'' should get an Oscar. In one brief minute, it indicts the culture's obsession with Barbie-doll exteriors, raises the consciousness of girls and women and exposes the inner ugliness of the so-called beauty industry. And you can't take your eyes off of it for a second.
Is there an Academy Award category for really, really short subject?
The video opens with a close-up of a sweet-faced, redheaded little girl. She could grow up to be Nicole Kidman or Peppermint Patty. The rest of the spot documents which way she'll be pressured to go. It's a fusillade of images shooting...
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