Advertising Industry
Industry: Email Alert RSS Feed5. Mark Fields; Exec VP-president of the Americas, Ford Motor Co.(Special Report: Power Players)(Brief article)
Advertising Age, October, 2007
AD BUDGET: $2.58 billion
AGENCIES INCLUDE:
* WPP's JWT-Team Detroit, Ogilvy & Mather Worldwide, Group M's Ford Motor Media and Mediaedge:cia, Dearborn, Mich.; Y&R-Team Detroit, Dearborn and Irvine, Calif.
* Avenue A/Razorfish, N.Y.
* Zubi Advertising Services, Coral Gables, Fla.
POWER PLAY:
Mark Fields, an 18-year veteran of Ford, is readying a big blitz for Sync, new in-vehicle, voice-activated software developed with Microsoft Corp. that could be a game changer for the carmaker. He's led a more confident tone for the Ford brand, including current ads themed "Swap your ride'' for a week and "Fusion Challenge'' test drives against Toyota's Camry and Honda's Accord. Mr. Fields, 46, recently assumed the direct...
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