Home Depot CMO: We need to 'start all over'; Q&A: Roger Adams wants retailer to refocus efforts on service, other basics.(CMO Strategy)(Interview)

Advertising Age, October, 2007

Roger W. Adams, senior VP-Chief Marketing Officer, Home Depot , is entering his second year as top marketer at the home-improvement retailer and is credited with bringing some much-needed stability to a CMO suite with a history of tumult. He has also brought continuity to a brand amid upheaval as CEO Robert Nardelli departed and was replaced in January by Frank Blake.

Mr. Adams, 51, is charged with overseeing the nation's second-largest retail brand with $90 billion in sales, 2,200 stores and more than 350,000 employees. He joined Home Depot in February 2005, after spending seven years in various marketing positions at General Motors Corp., rising up the ranks to exec director-corporate advertising, marketing and CRM. Prior to GM, Mr. Adams worked in the food...

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