What Translation could bring IPG; Stoute-founded firm offers urban, youth and celebrity expertise.(News)(Interpublic Group of Companies Inc. acquired Translation Consultation and Brand Imaging)

Advertising Age,  October, 2007  by Halliday, Jean; Parekh, Rupal

Tags: brand

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Byline: RUPAL PAREKH

Translation isn't lost on Interpublic Group of Cos.

The country's third-largest holding company is in negotiations to purchase some street cred in the form of Steve Stoute's branded-entertainment shop, Translation Consultation & Brand Imaging. Making a bet on youth and urban markets, Interpublic is set to acquire the four-year-old company noted for promotional pairings that include Justin Timberlake with McDonald's, Jay-Z with Reebok and Hewlett-Packard with Gwen Stefani.

Financial terms of the transaction, expected to be completed this week, are ...

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