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Advertising Age, October, 2007
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Ian Karnell
100
$11 million
Boston, with offices in Baltimore and London This shop views itself as a sort of mini holding company, modeled after the aQuantive recipe of interactive-communications agency meets technology meets media.
It's got a smart model-after all, who doesn't want to be the next aQuantive? What's more, it's not afraid to take on equity to buy the assets it needs to get there. That's caused clients such as McGraw Hill, Comcast and GlaxoSmithKline to take notice.
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