Advertising Age

View more issues:

Articles in November, 2007 issue of Advertising Age

• Creating brandable sound.(CMO Strategy)(advertising music)(Brief article)
• Why some of us aren't into running sweat(suit) shops.(Small Agency Diary)
• What You Say.(News)(user groups are not providing their real information on social networking sites)(Brief article)
  by Wheaton, Ken
• Is Detroit losing all its auto-ad buying biz? Chrysler account shifts to New York; some think that Ford could be next.(News)(Ford Motor Co.)(General Motors Corp.)(advertising)
  by Halliday, Jean
• The digital skills job seekers need to survive now.(TalentWorks)
  by Klaassen, Abbey
• UMPQUA; Lani Hayward.(Special Report: Marketing 50)(Umpqua Holdings Corp.)(Brief article)
  by Cuneo, Alice Z.
• WINNING THE NEW-PRODUCTS GAME; AWARENESS HELPS: Know what kills an innovation ahead of time and dodge failures more often.(CMO Strategy)
  by Hodock, Calvin
• HP COMPUTERS; Gary Elliott.(Special Report: Marketing 50)(Brief article)
  by bulik, beth snyder
• Another mother site: Baby-products chain launches social net; U.K. retailer Mothercare enters crowded category to enhance its brand and drive traffic to its website.(The World)(Mothercare Ltd.)
  by Hall, Emma
• SPARKS; Randy Ransom.(Special Report: Marketing 50)(Brief article)
  by Mullman, Jeremy
• RAY-BAN; Fabio d'Angelantonio.(Special Report: Marketing 50)(Bausch & Lomb Inc. )(Brief article)
  by Creamer, Matthew
• SIGG; Robert Rheaume.(Special Report: Marketing 50)(Brief article)
  by york, emily bryson
• YAHOO ANSWERS; Vish Makhijani.(Special Report: Marketing 50)(Yahoo! Inc.)(Brief article)
  by Klaassen, Abbey
• Marketers, seize the opportunity to help heal society's ills; DO THE RIGHT THING: Motivate consumers with responsible marketing that doesn't exploit trends.(Viewpoint essay)
  by Light, Larry
• Our columnist gives thanks to media-and gives 'Weeds' to you; Here's your chance to win the stuff Media Guy loves (please read tedious caveats before entering).(MediaWorks)(Book review)
  by Dumenco, Simon
• Using destruction to sell us cars? Ford must be lost in a dream.(Garfield's AdReview)(Ford Motor Co.)
  by Garfield, Bob
• Why ads for Post cereals may be thing of the past.(News )(Kraft Foods-Post cereals brands)(Ralcorp Holdings Inc.)
  by York, Emily Bryson
• Out of Site at Adage.com.(Viewpoint)(Brief article)
• Hold the love, J&J-we'd rather have honesty in our Tylenol ads.(advertising campaign of Johnson & Johnson)(Column)
  by Crain, Rance
• Building a better ballot: How design can help save democracy.(Columns)
  by Iezzi, Teressa
• Chinese giant Haier taps American as top global marketer; Ex-Motorola exec Larry Rinaldi is expected to turn white-goods manufacturer into the next Samsung.(The World)
• It's slow business around show business.(News)(influence of screenwriters strike on marketing industry)
  by Brodesser-Akner, Claude
• ENERGIZER'S BUNNY MARCHES TO NEW BEAT; NEXT IN LATINO CREATIVE: Music resonates with new immigrants; Ford also chimes in.(Hispanic Creative Advertising Awards)(Energizer Battery Co. to target Hispanic Americans)(Ford Motor Co. ropes in Colombian rocker Ju
  by Wentz, Laurel
• What's that hot web property worth? Use the BPBPPPAR metric; Now you, too, can blindly guesstimate the value of blogs, social networks and floppy-haired comedians.(MediaWorks)
  by Dumenco, Simon
• Here's a faithful cover of a Radiohead smash hit.(MediaWorks)
  by hampp, andrew
• Agencies to clients: Why don't you talk about your feelings? Survey finds marketers' communication issues hurt Mad Ave. marriages.(News)(Survey)
  by Parekh, Rupal
• Recent comments from adage.com/smallagency.(Small Agency Diary)
• GRUPO GALLEGOS SCORES ON COMCAST TRIPLE PLAY; LAUGHS GALORE: Agency adds to haul with California Milk, Energizer efforts; annual event adds bicultural and Beyond Hispanic segments.(Hispanic Creative Advertising Awards)
  by Wentz, Laurel
• 7-ELEVEN; Rita Bargerhuff.(Special Report: Marketing 50)(Brief article)
  by Thompson, Stephanie
• SPECIAL DARK; Jay Cooper.(Special Report: Marketing 50)(Brief article)
  by york, emily bryson
• SEVENTH GENERATION; Jeffrey Hollender.(Special Report: Marketing 50)(Seventh Generation Inc.)(Brief article)
  by Neff, Jack
• Bravo tries out one 'L' of an ad experiment; NBC channel's space over borders of screen offers interactive marketing opp.(News)(NBC Universal's Bravo Cable Network)
  by Steinberg, Brian
• CPK PIZZA; Sarah Grover.(Special Report: Marketing 50)(California Pizza Kitchen Inc. )(Brief article)
  by York, Emily Bryson
• Excitement, exercise-that's what Japanese want today; tokyo.(The World)
  by McCaughan, Dave
• MOOSEJAW; Robert Wolfe.(Special Report: Marketing 50)(Moosejaw Mountaineering)(Brief article)
  by Thompson, Stephanie
• Real revolution isn't Facebook's ad plan; Zuckerberg makes big claims, but future lies in power of peer-to-peer.(new internet advertising service introduced by Facebook)
  by Klaassen, Abbey
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Top 10 comments from Comcast Must Die.(News)
• SUPPLEMENT: 360 degree Media Guide.(360 Media Guide)
• Can DDB morph into a 'swarm communications' shop? Brymer's agency, known for its :30 work, refocuses on influence, community.(News)
  by Parekh, Rupal
• Work of the Week.(Work)(Brief article)
• Y&R wins $55 million jenny craig account.(News)(Brief article)
• Traditional ads won't give Starbucks the jolt it needs.(Starbucks Corp. launches its first television advertising campaign)
• Why Red Bull should be the official drink of Thanksgiving.(Adages)(marketing of Red Bull North America Inc.)
  by Wheaton, Ken
• Black Friday's for more than just stores.(News)(Correction notice)
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• McDonald's Corp. GOLD: INTERACTIVE/WEBSITE.(Hispanic Creative Advertising Awards)(Alma DDB)(Brief article)
• Gold: Television.(Hispanic Creative Advertising Awards)(Grupo Gallegos innovative advertising campaigns)(Brief article)
• The terrible tale of Acme Widgets, Latino1 and Mediasaurus: a fable.(The Big Tent)(Acme Widgets)
  by Ferrer, Alberto J.
• Is there an expensive washing machine in your future? LG, others get in game as more consumers shell out for pricier products.(News)
  by Bulik, Beth Snyder
• Droga seeks to give King Content a throne with Honeyshed launch.(Droga5's new website)(Column)
  by Iezzi, Teressa
• Tech savvy is no replacement for good networking.(TalentWorks)(recruitment of advertising executives)
  by York, Emily Bryson
• THIS IS YOUR BRAND ON 'E'; NBC, Omnicom want to unleash fictional agency on real marketers in upcoming TV series.(News)(National Broadcasting Company Inc.)(Omnicom Group Inc.)(Full Circle Communications)
  by Steinberg, Brian
• Want to be like Coca-Cola? Here's how to do it.(News)(the most recognized softdrink)
  by Mullman, Jeremy
• How Time Warner's new big man will make the media giant smaller; Cable arm likely to be first on block. Next up: Time Inc. and AOL.(News)(America Online)
  by Hampp, Andrew; Ives, Nat
• CR-V; Tom Peyton.(Special Report: Marketing 50)(Brief article)
  by halliday, jean
• From drug ads to auto spots, Rance answers all your queries.(Column)
  by Crain, Rance
• Eisner on dentists, Topps and 'foolish' writers strike.(News)(Michael eisner)(Interview)
  by Brodesser-Akner, Claude
• Mobile-marketing plans meet unlikely opponent: telecoms; Start-ups push to subsidize phone apps with ads, but that strategy could strip carriers of billions in revenue.(Digital)
  by Cuneo, Alice Z.
• CHIPOTLE; Jim Adams.(Special Report: Marketing 50)(Brief article)
  by york, emily bryson
• Reality check: Writers strike won't sink 'Project Runway'.(influence of writers strike on new season of 'Project Runaway')
  by Hampp, Andrew
• MILLENNIALS: CLUED IN OR CLUELESS? FAILING GRADE: The 10 things college students don't know about marketing.(CMO Strategy)
  by Phillips, Carol
• Even Commercial Closet can't drum up big bucks for Griffin.(Adages)(Absolut Vodka)(Column)
  by Wheaton, Ken
• STRIDE; Sonia Hounsell.(Special Report: Marketing 50)(target marketing of Cadbury Adams USA L.L.C.)(Brief article)
  by Fitzgerald, Kate
• Too many have forgotten how to play the name game.(brand names)(Viewpoint essay)
  by Bloom, Jonah
• MINI-BRANDED EATERY IS A BIG DEAL IN PARIS; Restaurant named after BMW model wins over upscale diners by finding unique location and limiting references to the car.(News)(Mini Palais)
  by Tungate, Mark
• Live from New York, it's a show you usually see on TV.(MediaWorks)(management of television programs)
  by Hampp, Andrew
• MICROSOFT SEEKS AGENCY FOR $300 MILLION ASSIGNMENT.(News)(Brief article)
  by Cuneo, Alice Z.
• The chubby white dude who sells the most? It ain't Santa.(analysis of salesmanship)(Column)
  by Skenazy, Lenore
• Don't bet that China's love of gambling extends to finance.(The World)
  by Black, P.T.
• An onslaught against 'Onslaught': Dove viral draws heat from critics; Bloggers, others: How can marketer of Axe attack the beauty industry's ad values?(News)
  by Neff, Jack
• Procter & Gamble Co.'s Tide; GOLD: NEWSPAPERS.(Hispanic Creative Advertising Awards)(Conill Advertising Inc.)(Brief article)
• Comcast Triple Play; Best of show.(Hispanic Creative Advertising Awards)(Grupo Gallegos won an award for its innovative campaign for Comcast Corp.)
  by Martinez, Laura
• Report from a San Diego agency: Fires won't hinder city's spirit-or business.(Small Agency Diary)
  by Mark, Michael
• With so many start-ups, only you can save Web 2.0; On digital communications.(Digital)(Viewpoint essay)
  by Rubel, Steve
• EFFECTIVE AND SUSTAINABLE BRANDING STARTS WITH MUSIC; CENTER STAGE: To get the brand idea to live beyond the media spend, build your own hit song.(CMO Strategy)
  by Altshuler, Marc
• Recent comments from adage.com/bigtent.(The Big Tent)
• Facebook to add shopping service to its menu.
  by Creamer, Matthew; Klaassen, Abbey
• Huggies finds Pampers-free ad platforms; Exclusive deals in VOD, custom publishing aid in battle for babies' bottoms.(News)(video-on-demand)
  by Neff, Jack
• LIFE IS GOOD; Bert Jacobs.(Special Report: Marketing 50)(Brief article)
  by fitzgerald, kate

• 1
• 2
• 3