Advertising Industry
Industry: Email Alert RSS FeedForget Facebook. Search ads are the real revolution; on search marketing.(Digital)
Advertising Age, November, 2007 by Sullivan, Danny
Byline: Danny Sullivan
Facebook unleashed SocialAds this month, calling it the beginning of a revolutionary, hundred-year era in advertising that will see the end of untargeted messages in mass media. If the revolution is upon us, allow me to submit the lowly search ad as the true revolutionary. For unlike social ads and most other types of advertising, search is something people want rather than something that gets in the way.
Consider what Facebook founder Mark Zuckerberg told us about the transformation: "We are announcing a new advertising system, not about broadcasting messages, about getting into the conversations between people.''
"Getting into'' conversations. Yes, how we enjoy that. You're in a coffee shop talking with a friend, and...
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