Advertising Age

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Articles in December, 2007 issue of Advertising Age

• EBay CMO tracking ... everyone; How Linton plans to battle Amazon, growing list of other retail rivals.(News)(Interview)
  by Cuneo, Alice Z.
• The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Media Mavens are making a list and checking it twice.(MediaWorks)
  by Hampp, Andrew
• What Mad Ave. can learn from thinking outside of Kleenex box.(Madison Avenue Inc.)(Kimberly-Clark Corp.)(Column)
  by Bloom, Jonah
• THE MANY FACES OF LEO BURNETT; Like many other holding companies, it changes a lot. But is it just apple polishing?(News)
  by Mullman, Jeremy
• Sharp moves Aquos creative to lowe, NY.(News)(Sharp Electronics Corp.)(Lowe Worldwide)(Brief article)
• How Sir Martin cinched $4.5 bil deal for Dell biz.(News)(Martin Sorrell)
  by Creamer, Matthew; Parekh, Rupal
• NEWS from adage.com.(Briefs)(Brief article)
• Whopper celebrates 50th with (wax) works and the King.(Adages)
  by Wheaton, Ken
• AD AGE'S HYBRIDS FOR DUMMIES; It's electric! Wait, no it's not. Then what exactly is a Prius or a Volt? Here's a handy guide to models on the market and on the horizon.(News)(American Honda Motor Company Inc.)(Ford Motor Co.)(Toyota Motor Sales U.S.A. Inc
  by Halliday, Jean
• Digital M&A Trends for 2008.(Book of Tens)(internet advertising services forecasted)
  by Klaassen, Abbey
• Signs the upfront is dead.(Book of Tens)
  by Steinberg, Brian
• Web research could gain clout via virtual currency; Start-up uses alternative to cash to help weed out professional respondents.(News)(Peanut Labs)
  by Neff, Jack
• Automakers will steer more spend from TV and print toward digital; Analysts: Overall outlays will be flat or down in '08 as sales slip below 16 mil.(News)(Industry overview)
  by Halliday, Jean
• Pols' TV spending hits $1 million for one day; Most spots came from candidates, not groups. Weirder: They're positive.(News)(Brief article)
  by Tracey, Evan
• the Ad Age annual lands on dec. 31.(News)
• MEET THE NEWEST HIGH-POWER CMOs.(News)(Mike Linton appointed at eBay Inc.)(Dermot Boden appointed at LG Electronics Inc.)(Bill Lamar appointed at McDonald's Corp.)
• Dentsu seeks dismissal of sex suit; Japanese ad giant says it will countersue if Biegel action moves forward.(News)(Dentsu Tec Inc.)(Steve Biegel senior Vice President at Dentsu America)
  by Parekh, Rupal
• Consumers will connect the dots between brands.(Viewpoint)
• China on cusp of digital explosion; At AdAgeChina confab execs say nation will soon be top interactive market.(News)(AdAgeChina Digital Marketing Conference)(Conference news)
  by Wentz, Laurel
• Lingering strike threatens $9B upfront market; If walkout continues through January, nets could be short on shows.(News)
  by Halliday, Jean; Steinberg, Brian
• The Heat Index; Weekly Rating (0-10) of sizzle and fizzle.(MediaWorks)
• Why not merge with Mexico rather than fight immigration?(Columns)
  by Crain, Rance
• HEAR VOICES? IT MAY BE AN AD; A&E takes eerie approach with billboard that 'whispers' a spooky message audible only in your head in push to promote its new 'Paranormal' program.(News)(A&E Television Networks)
  by Hampp, Andrew
• Consumerist's biggest business debacles; From Consumerist.com.(Book of Tens)
• Guess who gained search share; Despite their best efforts, Yahoo, Microsoft and Ask are no match for Google.(News)
  by Klaassen, Abbey
• Why returning $10M to advertisers isn't as bad as it sounds; NBC's decision frees up inventory that now will command higher prices.(News)(National Broadcasting Company Inc.)
  by Steinberg, Brian
• top tech toys of 2007.(Book of Tens)(List)
  by Bulik, Beth Snyder
• 10 Who Made Their Mark.(Book of Tens)(Rupert Murdoch, Al Gore and Bob Nardelli)
• Qwest taps draftfcb for $94.8 million biz.(News)(Qwest Communications International Inc.)(Brief article)
  by Cuneo, Alice Z.
• How hard should I party at the office holiday shindig? ask brad.(Talentworks)
  by Karsh, Brad
• OPTIMIZE ME! What happened when Reprise Media tried to juice our reporter's search results.(News)
  by Creamer, Matthew
• Google's in; let the bidding begin; Will square off against phone, cable companies in FCC wireless auction.(News)
  by Klaassen, Abbey
• Hollywood feud offers peek at DVR doomsday; Just like TiVo, strike is forcing marketers to look beyond scripted shows.(News)(digital video recorder )
  by Neff, Jack
• Work of the Week.(Work)
• STOP DISHING OUT THE PHONINESS, MARKETERS; STANDARD OF AUTHENTICITY: The five key elements that can help you understand how to represent your identity in the marketplace.(CMO Strategy)
  by Gilmore, James H.; Pine, B.. Joseph II
• How the discounters hurt themselves; Wal-Mart, Dell, others see growth stall as rivals learn how to beat them.(News)
  by Neff, Jack
• Wide range of consumers embrace new technologies; on digital communications.(Digital)(Viewpoint essay)(Brief article)
  by Vorhaus, Mike
• People & Players.(Brief article)
• Biggest Digital Acquisitions.(Book of Tens)(DoubleClick Inc.)(Google Inc.)(Microsoft Corp.)(Brief article)
  by Klaassen, Abbey
• Micro trends that will affect America in 2008.(Book of Tens)
  by Penn, Mark; Zalesne, Kinney
• From the Editor.(Book of Tens)
• Baseball sponsors escape Mitchell taint.(News)(George J. Mitchell)
  by Mullman, Jeremy
• Editor's Note.(Annual 2007)(Brief article)(Statistical data)
  by brown, kevin; johnson, bradley
• WHO'S ON TOP; Big players in the world of marketing, agencies and media.(Annual 2007)(Brief article)(Company rankings)
• CMOs MUST BRING CUSTOMER FOCUS BACK TO DIGITAL GOALS; PRIORITIES: Technology's influence can't trump marketing's in expanding internet strategy.(CMO Strategy)
  by Murray, Peter Noel
• Under Armour, Nike plot cross-trainer comeback; Forgotten-but-not-gone kicks sidelined by fashion shoes since Bo was big.(News)
  by Mullman, Jeremy
• Starbucks' animated animals put even us in holiday spirit.(Garfield's AdReview)
• More Facebook apps you're sure to love eventually; Site says users will warm up to Beacon, so what's next? PubertyTrak and a program to keep you on your meds.(MediaWorks)
  by Dumenco, Simon
• NEW YEAR NOT LOOKING HAPPY FOR MAGAZINE PUBLISHERS; In this iffy economy, only titles that rely on luxury advertisers seem optimistic; the rest are just hoping things won't get any worse. Here's a glimpse into 2008.(News)
  by Ives, Nat
• Digital shops fall short leading brand strategy; Forrester survey says Ogilvy, Avenue A and Sapient in best position.(News)(OgilvyInteractive London)(Avenue A/Razorfish)(Report)
  by Mcilroy, Megan
• McDonald's latest ad platform: report cards; Despite industry history of promos, fast feeder gets an F from watchdogs.(News)
  by York, Emily Bryson
• Media Guy's Pop Pick: 'Once' on DVD (for free!); Our columnist's current media obsession.(MediaWorks)
• Most Questionable Ad Songs of 2007.(Book of Tens)
  by Moran, Charlie
• People to watch in 2008.(Book of Tens)(Muhtar Kent appointed as chief executive officer at Coca-Cola Co.)(Jim Farley given new resposibilities at Ford, Lincoln and Mercury)(Jeff Bewkes marketing executive at Time Warner Inc.)
• Follies.(Book of Tens)
  by Lippe, Dan
• Dangerous Toys of 2007.(Book of Tens)(Brief article)(List)
• 10 (More) Trends for 2008.(Book of Tens)(trends in internet deprivation studies)(trends in business travel)(future in presidential elections)
  by Laermer, Richard
• Media.(Annual 2007)
• Sid Evans goes on from NYC and gits to Garden & Gun.(Adages)(editor at Field & Stream)
  by Wheaton, Ken
• Global highlight: Samsung.(The World)(CHI & Partners)(Samsung Company Ltd.)(Brief article)
  by Hall, Emma
• Can you keep your train wrecks and has-beens straight? Time again to test your needless knowledge of Britney, Fox Business, Old Spice (Girls) and more.(MediaWorks)
  by Dumenco, Simon
• What You Say; THE question: Is it a good idea for Starbucks to begin running national TV ads?(News)(Brief article)
  by Wheaton, Ken
• Could iPhone up mobile-marketing stakes? Land Rover, others think so; Apple device's share is tiny, but its graphics, apps offer brands big ad possibilities.(News)(Land Rover North America Inc.)
  by Cuneo, Alice Z.
• DOES SMOG NEED AN AGENT NOW? William Morris is out to make some green by upping new clients' eco-cred. Pollution, you'll never work in this town again.(News)
• Why lying, not Beacon, was Facebook's biggest blunder.(MediaWorks)
  by Klaassen, Abbey
• A CRASH COURSE FROM YUM'S 'ACCIDENTAL CEO'; Former adman David Novak on Crystal Pepsi, rubber chickens and growing up.(Bookstore)(dialogue with David Novak)(Interview)
  by Pollack, Judann
• GM goes back to the future with regional ad groups; New system will allow local retailers to choose their own agencies.(News)(General Motors Corp.)(Brief article)
  by Halliday, Jean
• Forget the cute TV critters; Starbucks needs a happy hour.(first television advertising of Starbucks Corp.)(Column)
  by Skenazy, Lenore
• Top Legal Issues for 2008.(Book of Tens)(Digital Millennium Copyright Act of 1998)
  by Smith, Reed; Wood, Douglas J.
• Creativity's Favorite Spots.(Book of Tens)
  by Iezzi, Teressa
• Comcast: We may not always get it right, but we're trying.(News)(Comcast Corp. focuses on the customer satisfaction)(Viewpoint essay)
  by Germano, Rick
• 10 Titles That Are No More.(Book of Tens)(Brief article)
• Books You Should Have Read.(Book of Tens)(Recommended readings)
  by Kinsey, Matt
• 10 Ways the iPhone affected telecom.(Book of Tens)(Brief article)
• A-B pits Michelob against the craft crew; Work from new agency Euro shifts brand away from import category.(News)(Anheuser-Busch Companies Inc.)(Boston Beer Company Inc.)(Euro RSCG Worldwide Inc.)
  by Mullman, Jeremy
• Nick show captures bigger audiences online than on TV; 'Yo Gabba Gabba' has turned into a viral sensation with 17.8 million streams-by more than just kids.(Digital)
  by Hampp, Andrew
• Social search sites such as Mahalo challenge stalwarts; on digital communications.(Digital)
  by Rubel, Steve
• NBC's pod plan: Share top slots; 'Hybrid' spots that promote both marketers and shows are net's latest ploy to keep viewers in seats.(News)(National Broadcasting Company Inc.)
  by Steinberg, Brian
• Now, home is where the monitoring devices are; Marketers pitch products to help consumers quell 'Did I turn that off?' fear.(News)

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