Advertising Industry
Industry: Email Alert RSS FeedDeutsch wins Sony's $150M PlayStation biz; Account move breaks up a 13-year relationship with TBWA/Chiat/Day.(News)(Interpublic Group of Companies Inc.)(Omnicom Group Inc.)(Sony Computer Entertainment America Inc.)(Brief article)
Advertising Age, December, 2007 by Parekh, Rupal
Byline: RUPAL PAREKH
Interpublic group of Cos.' Deutsch, Los Angeles, has won the $150 million PlayStation advertising account, executives familiar with the matter said.
Deutsch's win-for which it beat out Publicis in the West, Seattle, Venables Bell & Partners, San Francisco, and RPA, Santa Monica, Calif.-breaks a 13-year relationship between Sony Computer Entertainment of America and Omnicom Group's TBWA/Chiat/Day.
`a legacy brand'
TBWA was eliminated from contention Nov. 28. Earlier last week week, Sony asked Deutsch and Publicis for further information.
The account includes duties for PS3, PS2, PS1 and the PlayStation network as well as all game titles.
In a statement, TBWA said: "TBWA/Chiat/Day is very proud...
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