MEET THE NEWEST HIGH-POWER CMOs.(News)(Mike Linton appointed at eBay Inc.)(Dermot Boden appointed at LG Electronics Inc.)(Bill Lamar appointed at McDonald's Corp.)

Advertising Age, December, 2007

Byline: AD AGE STAFF

Kowing your CMOs isn't easy in these days of two-year tenures. This year has seen new honchos appointed at four of Ad Age's top 20 Leading National Advertisers, and this week alone three more ad sheriffs join major marketers.

LG, which is looking all set to name BBH to its global agency accounts, tapped its first chief marketing officer, Dermot Boden, an Irishman who had been running Pfizer's operations in Asia. Just a week earlier, Chinese appliance maker Haier picked American Larry Rinaldi for its top marketing spot.

Ebay, meanwhile, named former Best Buy CMO Mike Linton to its chief marketing spot, replacing Gary Briggs.

Not to be outdone, McDonald's said Bill Lamar, its U.S. CMO, will exit at the end of the...

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