The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)

Advertising Age, December, 2007

10 Writers Strike reprieves In a normal TV season, weak shows like CBS's "Cane" and Fox's "K-Ville" might already be gone. But now networks need them.

8 TiVo NBC signs on as the first broadcast network

to use the original DVR company's commercial-ratings data.

4 'Dancing With The Stars' ABC celeb dance-off has weakest finale to date. Doesn't bode well for nets' plans to air more reality until strike is settled.

2 New York Times Hiring freeze in the newsroom, layoffs of support staff and a downgrade from Banc of America Securities. Happy holidays.

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