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Industry: Email Alert RSS FeedMedia Morph: Google Maps with My Location.(Digital)(Brief article)
Advertising Age, December, 2007 by Klaassen, Abbey
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Byline: abbey klaassen
What it is: Google Maps for your phone, with a feature that lets you see your location even if you don't have a GPS-enabled phone. If you do, it uses global-positioning technology. But if not, it triangulates your location based on information from nearby mobile towers.
How accurate is it: When we tested it at the Ad Age offices, it placed us on Third Avenue between 45th and 46th streets, off by one block. Google says the location will be, on average, within 1,000 meters.
Compatible devices: The free service works with Java-enabled phones, Palm devices ...
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