Project Kangaroo has this TV viewer jumping for joy; London.(The World)

Advertising Age, December, 2007 by Hall, Emma

Byline: Emma Hall

Slowly but surely I've come to expect ultimate control over what I watch and when I watch it, thanks to the liberating technology of Sky Plus (TiVo to you).

But I still miss things I would like to have seen, either through my own forgetfulness, recommendations that come too late, or the dreaded "failed'' sign that sometimes appears next to a beloved program where it should read "recorded.''

So I was delighted to learn that our three major broadcasters-the BBC, ITV and Channel Four-have come together to create an initiative code-named Project Kangaroo. Like Hulu in the U.S., it is a programming-on-demand web destination devised by broadcasters desperate to retain control of their assets and avoid the fate of the music...

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