The consolidation trend.(News)(advertising agencies)

Advertising Age, December, 2007 by Mcconnell, Ryan

Byline: ryan mcconnell

Dell is just one in a long line of marketers that have consolidated-or deconsolidated-with agency holding companies over the years. Some of the relationships have worked out and some haven't. Below is a look at how some of the more prominent pairings have fared in recent years.

Dell

Consolidated at Omnicom (DDB, OMD) in April 2001 (from Lowe, BBDO).

Shifted creative duties to Omnicom-owned BBDO in February 2006.

Consolidated with WPP in December 2007, forming a new agency.

Bank of America

Consolidated at Interpublic in October 2002. The holding company formed an executive consortium called Flag, with the bulk of the duties handled by Draft, Initiative, Gotham, Jack Morton and R/GA....

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