Advertising Industry
Industry: Email Alert RSS FeedPeople to watch in 2008.(Book of Tens)(Muhtar Kent appointed as chief executive officer at Coca-Cola Co.)(Jim Farley given new resposibilities at Ford, Lincoln and Mercury)(Jeff Bewkes marketing executive at Time Warner Inc.)
Advertising Age, December, 2007
Jeff Bewkes
Time Warner's CEO is widely expected to spin off the company's properties into their own units. If his rumored unbundling goes through, it would be the biggest move toward media deconsolidation yet.
Leslie Moonves
CBS' chief must lead the Tiffany Network into the digital future, ensuring its classic veneer doesn't tarnish. Stable shows are hard to tinker with and some experiments-Katie Couric, "Jericho''-remain unproven.
Neil Golden
The Arches' Golden boy will take the reins of the fast feeder's $1.7 billion ad budget April 1. He will have to convince Americans McDonald's is a good place for a latte; it will roll out its premium-coffee line next year.
August Busch IV
Mr. Busch has added...
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