Creativity's Favorite Spots.(Book of Tens)

Advertising Age,  December, 2007  by Iezzi, Teressa

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Byline: TERESSA IEZZI

Skittles, `Touch'

TBWA/Chiat/Day, New York

The story here isn't new: a melancholy Midas reveals the downside to having all the world turn gold in his hands. But everything about this spot (which creatives say ran only online), makes an argument for the 30- and 60-second formats.

Starburst, `Bus Station'

TBWA/Chiat/Day, New York

A dandy, dancing lad sings a merry berries-and-cream song and takes candy advertising to a place where perhaps it shouldn't go, but we're glad it did.

Nike, `Leave Nothing'

Wieden & Kennedy, Portland, Ore.

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