news from AdAge.com.(Briefs)(Intel Corp's advertising contract with Universal McCann)(Royal Caribbean International's advertising contract with WPP Group PLC)(GlaxoSmithKline PLC's advertising contract with MediaCom Holdings Ltd.)

Advertising Age, December, 2007

Heineken has yanked U.S. creative-advertising chores on its flagship Heineken lager and Heineken Premium Light brands from Berlin Cameron United and awarded it to Wieden & Kennedy, Portland, Ore., without a review, according to people familiar with the matter. Heineken last week informed WPP-backed Berlin that it was moving the business to Wieden, the shop it bested in a lengthy review for the business that ended in March.The two brands spent a combined $73.4 million through the first nine months of 2007, according to TNS Media Intelligence.

Intel Corp. has placed its media-buying account under review, the company said. Interpublic Group of Cos.' Universal McCann, the global incumbent on the media account, is defending, but it wasn't clear at press time which...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.