Advertising Industry
Industry: Email Alert RSS FeedNon-TV efforts Creativity loved.(Book of Tens)(Discovery Communications Inc. Discovery Channel)
Advertising Age, December, 2007
Discovery Channel Shark Runners
Discovery Channel and interactive innovator Area/Code brought armchair marine biologists a step closer to dangerous sharks in this execution that wrapped real-time shark-position data with a research-based game and SMS and e-mail notifications. The cable channel was rewarded with exciting game experiences evangelized to thousands by a hard-core group of Shark Runners. http://unlimited.orange.co.uk/flash/go
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