Advertising Age

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Articles in January, 2008 issue of Advertising Age

• Error 2007: A fatal error has occurred! Abort? Or retry? Vista was Microsoft's big humiliation last year; will a crop of Windows-free laptops ruin Bill Gates' 2008?(MediaWorks)(Microsoft Windows Vista)(Column)
• Why even hardened racists will vote for Barack Obama.(Garfield's AdReview)
  by Garfield, Bob
• IAG Research: Spanish- language ads.(Hispanic)(Report)(Brief article)
  by Halliday, Jean
• Ad wars move to South Carolina.(Iowa 2008)(political advertising)(Viewpoint essay)
  by Tracey, Evan
• Out of Site at Adage.com.(Columns)
• Cialis' pitch: Have sex more than twice a week; Ads will shift focus from 36-hour window after approval of daily dosage.(News)(Eli Lilly & Co.)
  by Thomaselli, Rich
• Getting them is tough; keeping them is tougher.(TalentWorks)(employee retention)(Viewpoint essay)
  by Brooker, Brian
• Colbert follows rule of good writing: Show, don't tell.(MediaWorks)(talk show hosts Stephen Colbert and Jon Stewart )
  by Kerwin, Ann Marie
• Recession hits: What it means for ad biz; Ten industry leaders offer their takes on the approaching downturn.(Recession Impact)
  by MULLMAN, JEREMY
• 10 tigers of 2007.(Agencies: The A-List)(Company rankings)
• Marketers and content providers tune in to podcasting's potential; Acura, MasterCard, ESPN seize on growing audience of medium.(News)(MasterCard International Inc. and ESPN Inc.)
  by Hampp, Andrew
• Who wants to go out with a K-list celeb? This guy on the right.(News)(Viewpoint essay)
  by Dobrow, Larry
• Spotlight may move to OTC drugs.(News)(over the counter drugs)
  by Teinowitz, Ira
• Will America see a kinder, gentler 'Idol' this season?(MediaWorks)
  by Kerwin, Ann Marie
• Honest, ethical ad industry can actually help economy.(Viewpoint)
• MAC OWNERS JUST LIKE, WELL, THE MAC GUY; Study: Apple computer users less modest but more open than general (read: PC) population.(News)(Macintosh Business Systems Inc.)
  by Bulik, Beth Snyder
• Agencies hiring CMOs to fill a strategic role.(TalentWorks)(chief marketing officers)
  by Cuneo, Alice
• RECOGNIZE THE POWER OF THE CULTURAL CONSUMER; ELITE NO MORE: The segment of creative-minded Americans is expanding and creating a big opportunity for marketers.(CMO Strategy)
  by Martin, Patricia
• Weather has big media players chatting up a storm; News Corp., Comcast among those showing interest in network, site.(News)(The Weather Channel Inc. and The Weather Channel Interactive Inc. weather.com )
  by Hampp, Andrew
• How Ford snared starring role in 'Knight Rider' TV movie.(News)(Ford Shelby GT500KR)
  by Brodesser-Akner, Claude
• A 'PIRATE' AND FATHER FIGURE AT CONDE NAST; Tough-talking exec became ad-world legend and nurtured entire generation of talent at publisher.(News)(Steven T. Florio of Conde Nast Publications Inc.)(Obituary)
  by Steinberg, Brian
• Work of the Week.(Work)(advertising executive Phil Dusenberry)(Brief article)
• Disappointing sales leads Wendy's to consider new hairstyle; Wig catches on as icon, but isn't bringing more traffic through the door.(News)(Saatchi & Saatchi's red-wig campaign for Wendy's International Inc.)(Brief article)
  by Parekh, Rupal; York, Emily Bryson
• What you'll start seeing; It might have been a slow show, but that doesn't mean there weren't a few trends worth dissecting. Here's what stood out.(CES 2008)(Brief article)
  by Klaassen, Abbey
• Broadcast TV ratings start to strain; Late night's back, as is plenty of reality, but not the 18-to-49 crowd.(Writers Strike Fallout)
  by STEINBERG, BRIAN
• how edelman is changing the idea of a pr agency; NEW PATH: Marketers turn to firm for focus on 'public relationships,' not media relations; exec talks about possibilities of going public.(Agencies: The A-List)(dialogue with Richard Edelman)(Interview)
  by Creamer, Matthew
• How Chrysler CMO plans to fix 'broken' image; Meyer unveils corporate push touting 'new' day at the 'new' automaker.(News)(Chrysler L.L.C.)
  by HALLIDAY, JEAN
• Starbucks CEO taps team for return to roots; Roberts, Davenport charged with focusing on 'in-store experience'.(News)(Harry Roberts and Terry Davenport of Starbucks Corp.)
  by York, Emily Bryson
• JC Penney feels the marketing power of link love; Retailer aggregates content from blogs and lets readers talk among themselves; Google results soar.(Digital)
  by Klaassen, Abbey
• Decade-old tribal transcends digital; DRIVING BRAND STRATEGY: Revenue grows 40% as marketers from Pepsi to Nokia turn to the agency for more than just its standout interactive work.(Agencies: The A-List)
  by Mcilroy, Megan
• Next strike casualty: music biz? Scaled-back Grammys could fail to boost needed sales to recording industry.(News)
  by Brodesser-Akner, Claude
• Media Morph: ZoogaTV.(Digital)(Associated Press)(Reuters Group PLC)(Brief article)
  by Bulik, Beth Snyder
• Are you this arrogant? Mindset Media found that Mac users are:.(News)(Survey)
• Crack attack gives Hershey big headache; Amid earnings plunge, company pulls product said to resemble cocaine.(News)
  by York, Emily Bryson
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• SPECIAL ADVERTISING SUPPLEMENT: Custom Media Guide '08.(Advertising Supplement)
• Double cheeseburgers working triple time at fast feeders.(News)(McDonald's Corp., Wendy's International Inc. and Burger King Corp.)
  by York, Emily Bryson
• What You Say; 67% of respondents said the money was.(News)(political advertisement spending in Iowa )(Brief article)
  by Wheaton, Ken
• Transforming the movie-rental model; Netflix tries set-top box; Apple, 20th Century Fox ponder a partnership.(CES Preview)
  by Steinberg, Brian
• Fox hopes candy man can sweeten sales plans; Net brings in Nestle vet in effort to increase its TV-marketing savvy.(News )(Brian Owens provides the service to Fox Broadcasting Co.)(Occupation overview)
  by Steinberg, Brian
• NBC readies new upfront as video goes out-of-home; Meeting this month comes as strike threatens spring presentations.(News)(NBC Universal Inc.)
  by Steinberg, Brian
• Media Morph: OLED.(Digital)(Brief article)
  by Klaassen, Abbey
• YOUR ADVERTISING SLOGANS ARE CRUMMY. CAN'T YOU DO BETTER? READ THEM AND WEEP: Meaningless taglines-replete with platitudes and too-cute ploys-hamstring the identities of many major businesses. But it doesn't have to be that way.(CMO Strategy)(advertising
  by Winzenburg, Stephen
• HP marketer David Roman gets personal.(CES 2008)(Hewlett-Packard Co.)(Interview)
  by Creamer, Matthew
• Hil comeback a boon for media; Surprise wins for Clinton, McCain ensure the ad dollars will keep flowing.(News)
  by TEINOWITZ, IRA
• Why Hyundai didn't forfeit spots; Less-than-impressive creative kept carmaker waffling before Bowl.(Super Bowl XLII)(Hyundai Motor America)
  by Halliday, Jean; Steinberg, Brian
• Nationwide gets in name game instead; Insurer bets it'll get more buzz sponsoring Nascar series than following last year's Kevin Federline ad.(Super Bowl XLII)(National Association for Stock Car Auto Racing Inc.)
  by Frazier, Mya
• Let's hear it for print! Well, glossy print anyway; Maybe, just maybe, a magazine resurgence has arrived. Here are four innovators who keep things interesting.(MediaWorks)
  by Dumenco, Simon
• As writers strike drags on, CBS readies three new reality programs.(News)(CBS Broadcasting Inc.)(Writers Guild of America)(Brief article)
• Vytorin ad shame taints entire marketing industry.(News)
  by Thomaselli, Rich
• THE question: Will the news about Vytorin have a negative effect on the ad industry as a whole? 57% of respondents said yes in the closest poll in weeks.(News)(Survey)
  by Hupp, William
• Brands use the Bowl to broaden their appeal; Marketers that normally target narrow audiences aim for both genders.(Super Bowl 2008)(Kraft Foods Inc.)(Procter & Gamble Co.)(Unilever Group)
  by Steinberg, Brian
• Custom publishing gets a makeover; Fueled by tech advances, niche expands to include e-mail, word-of-mouth.(News)
  by Ives, Nat
• Pharma biz cops to $5B drug problem; Trade group to examine marketing; admits to consumer 'backlash'.(News)(Survey)
  by Thomaselli, Rich
• LETTERS TO THE EDITOR: Dusenberry was about creativity, perfection.(Viewpoint)
• P&G's Venus: Goddess to problem-child; Dogged by trademark litigation, beloved brand hasn't grown as hoped.(News)(Procter & Gamble Co.'s Venus Razors and Gillette Mach3 marketing)
  by Neff, Jack
• More football fans hit ESPN's mobile site than its PC pages; Three times this season, the phone's NFL content reigned; shift could be a bellwether for the medium.(Digital)
  by Cuneo, Alice Z.
• WHAT HAPPENS IN VEGAS MATTERS FOR MARKETERS; Big-name attendees make clear event is not just for nerds anymore.(CES Preview)(2008 Consumer Electronics Show, Las Vegas)
  by Klaassen, Abbey
• People and Players.(People & Players)
• The Motor City on the ropes.(News)(BBDO Detroit layoffs 80 employees)
  by Halliday, Jean
• Did telling a whopper sell the Whopper? The jury is still out, but BK's burger-denial ads rake in big recall numbers.(News)(Burger King Corp.)
  by York, Emily Bryson
• Writers strike alienates viewers, burns advertisers.(Viewpoint)(Writers Guild of America)
• Work of the Week.(Work)
• So much for engagement; buys are still based on eyes.(News)
  by MCILROY, MEGAN
• Bud Light steals A-B's ad thunder at Super Bowl; Top seller gets seven of nine spots-an estimated $18mil of brewer's buy.(Super Bowl XLII)(Anheuser-Busch Companies Inc.)
  by Mullman, Jeremy
• Media Morph: Portable data.(Digital)(Brief article)
  by Klaassen, Abbey
• Pay heed to what Realtors don't say in their latest pitch.(Garfield's AdReview)(National Association of Realtors)
• A-List agencies are more than just new-biz machines.(Columns)
  by Bloom, Jonah
• Should Yahoo cede search? Yeah, when Pepsi bottles Coke; on search marketing.(Digital)
  by Sullivan, Danny
• Baldfaced lying will get you no stars.(Garfield's AdReview)(Brief article)
  by Garfield, Bob
• Out of Site at Adage.com.(Columns)
• Keeping those story lines alive.(News)(Brief article)
  by Steinberg, Brian
• Music-download sites seek marketers' money; Last.fm, Qtrax both think they can turn once-illegal activity into a business.(News)
  by Hampp, Andrew
• Agencies, define your uniqueness for job seekers.(TalentWorks)(Viewpoint essay)
  by Brooker, Brian
• Remembering Phil Dusenberry.(News)(BBDO Worldwide Inc.)(In memoriam)
  by Hayden, Steve
• Carson Kressley encourages ladies to get naked, look good.(MediaWorks)(Lifetime Television Network's reality program 'How To Look Good Naked')
  by Hampp, Andrew
• Yes, politicians can teach marketers a thing or two.(Viewpoint essay)
• Conde Nast shake-up widens race for crown; With top CEO contender Fox out, Wackermann, Florio join the shortlist.(News)(Mitch Fox, Bill Wackermann, Tom Florio)
  by Ives, Nat
• The show does go on, as do plugs for P&G; MADISON & VINE: No red carpet at People's Choice.(Procter & Gamble Co.)
  by Neff, Jack
• Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)
  by Parekh, Rupal

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