Decade-old tribal transcends digital; DRIVING BRAND STRATEGY: Revenue grows 40% as marketers from Pepsi to Nokia turn to the agency for more than just its standout interactive work.(Agencies: The A-List)

Advertising Age, January, 2008 by Mcilroy, Megan

Byline: MEGAN MCILROY

For years now, the heads of the world's biggest agencies have been casting desperately for a new model for the digital age. What they've missed is the one that's been sitting right in full view. For no less than a decade, Tribal DDB has been steadily growing a worldwide footprint to serve up big ideas for big marketers. It's an agency that, while expert in most things digital, is no less creative and collaborative and brand-savvy for that technical know-how. Oh, and it's growing like crazy.

Having launched 10 years ago, as with many of the digital agencies, as something of a skunk project-a place for DDB Worldwide to house its digital assets and a few small bits of business-Tribal today has become a legitimate rival to the global...

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