LETTERS: Ogilvy restructuring offers some hope.(Viewpoint)

Advertising Age, January, 2008

RE: "Ogilvy's Idea to Yield a Big Turnaround: Think Small'' (AdAge.com, Jan. 14). Most media-wasted minds (and undoubtedly Ogilvy's own management) will pounce on the "negative'' bits served up in this piece-even as they are required for perspective both historical and otherwise-and fully miss the point of Carla Hendra's message: Our industry is badly broken, and here's one idea for fixing it.

You missed the real story and blew an opportunity to lure the successful, industry-wise Hendra into sharing more insight and possible solutions. And does anyone really believe Ogilvy is the only agency with the aforementioned woes? We should all be so successful.

Wade through the insipid-speak ("perpetual beta,'' give me an effin' break), and it's clear some...

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