Crack attack gives Hershey big headache; Amid earnings plunge, company pulls product said to resemble cocaine.(News)

Advertising Age,  January, 2008  by York, Emily Bryson

Tags: Hershey Co.

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Byline: EMILY BRYSON YORK

Here's a handy tip, courtesy of Hershey Co.: Don't market candy that looks like cocaine.

The chocolate giant last week said it was discontinuing production of Ice Breakers Pacs, white-powder mints that come in thumb-size blue pouches that dissolve when placed on the tongue. "Consumers who tested and purchased Ice Breakers are very satisfied with the product," Hershey CEO David West told investors during a conference call. "However, some community and law-enforcement leaders have expressed concern about the shape of the pouch and Xylitol ...

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