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Articles in February, 2008 issue of Advertising Age

• Not so super? The Bowl ads and new creative from Wendy's.(British Broadcasting Corp., Domino's Pizza Inc. and Google Inc. to endorse for Super Bowl Game )(Column)
  by Iezzi, Teressa
• Jimmy Choo wants more media too.(News)(AR)(Brief article)
  by Zmuda, Natalie
• Magazine-publishing elite pay tribute to Brown, Kliger.(MediaWorks)(Tina Brown and Jack Kliger of Hachette Filipacchi Media U.S.)
  by Ives, Nat
• Recession, eh? P&G, Colgate boost ad bucks.(News)(Procter & Gamble Co.,Kraft Foods Inc. and Colgate-Palmolive Co.maintaining or increasing their advertising expenditures)
  by Neff, Jack; York, Emily Bryson
• But what will governments say? Possible regulatory obstacles to a Yahoo/Microsoft deal.(Microsoft-Yahoo)(Brief article)
  by Teinowitz, Ira
• Out of Site at Adage.com.(Columns)(Brief article)
• NET-BASHING 'BOONDOCKS' BANNED; Viral stunt or corporate censorship? Episodes of cartoon criticizing BET executives are yanked.(News)(Black Entertainment Television Inc.)(Cartoon Network L.P.)
  by Brodesser-Akner, Claude
• Lampert should redlight Sears and back the blue light instead.(Columns)
  by Crain, Rance
• MARKETING, MUCH LIKE DEMOCRACY, IS GOOD FOR YOU (YES, REALLY); THINK ABOUT IT: Politicians should treat citizens the way marketers do.(CMO Strategy)
  by Jocz, Katherine E.; Quelch, John A.
• As giant retailers reel, marketers gird for worst.(News)
• Here's a prediction: Schmonopoly will be next Facebook craze; Confused by Web 2.0? Our columnist answers some NSFAQ (not-so-frequently asked questions).(MediaWorks)(Column)
  by Dumenco, Simon
• HOW MUCH FOR THAT BABY ON THE COVER? How about $6M? People latest mag set to shell out big for first snaps of celeb spawn.(News)(People magazine )
• That's what you get when you don't hail to the chimp.(Adages)
  by Wheaton, Ken
• Work of the Week.(Work)
• China, Darfur could tarnish sponsors' Olympic dreams.(Viewpoint)
• Hollywood, take note: Graydon giveth, and Graydon taketh away; Vanity Fair editor is punishing 'studio fat cats,' but they'll crawl back into his lap soon enough.(MediaWorks)
• But wait, there's more: How infomercial guru gets his ideas.(Columns)
  by Skenazy, Lenore
• Millard Fillmore fans are frantic for Kia's soap on a rope.(Adages)
  by Wheaton, Ken
• Media Morph: Minyanland.(Digital)(Brief article)
  by Klaassen, Abbey
• The question: Do you think viewers remember which brands are advertisers in which super bowl spots? 55% said the super bowl hasn't lost its impact yet.(News)(Super Bowl Game (Football))(Brief article)
  by Lemonnier, Jonathan
• What's really wrong with a little media company called eBay; Media company? Yep. Incoming CEO Donahoe must figure out how to better market site's content.(MediaWorks)(John Donahoe)
  by Dumenco, Simon
• GARFIELD: MAD AVE. BLOWS BIG GAME; On their biggest day, marketers and agencies field a weak team.(News)(DDB Worldwide and Budweiser Budvar)(E*TRADE Financial Corp. and Grey (New York, New York))(Tide Products Inc. and Saatchi & Saatchi)
  by Garfield, Bob
• Who's making a mark in mobile? Content players.(NATPE Conference)
  by hampp, andrew
• TV, casual gaming on web take top spots for women; on digital communications.(Digital)(Brief article)
  by Vorhaus, Mike
• The black Slate: the Root of controversy or opportunity?(The Big Tent)
  by Watson, Carol
• Avis: It's OK to cheat on your car; Rental company invites travelers to take a spin in a flashier set of wheels.(News)(Avis Group Holdings Inc.)
  by Parekh, Rupal
• Don't hate me, but sometimes I like to like the things I like; A (gentle) rant about hype and anti-hype in current pop culture, starting with the 'it' band of the moment.(MediaWorks)
  by Dumenco, Simon
• We now return to our regularly scheduled upfront program; Most May presentations will go on despite doubt raised during the strike.(News)(Comcast Corp.)(MTV Networks Inc.)(Scripps Networks Inc.)
  by Hampp, Andrew; Steinberg, Brian
• Media Morph: MainStreet.(Digital)(TheStreet.com)(Brief article)
  by Hupp, William
• Nickelodeon sees digital dollars surge on 'multi-splatform' approach; Advertisers follow 3 mil unique monthly visitors to network's five websites.(Kids' Upfront)
• Yawning production flaw keeps ad half a second from genius.(Garfield's AdReview)
  by Garfield, Bob
• Wait till May, and you may miss much of the upfront; Broadcast TV networks including NBC in talks with advertisers already.(News)
• Food spend rises despite ad crackdown; Marketers shift weight to healthful products, saving No. 2 ad category.(Kids' Upfront)
• USE MERCHANDISING TO BUILD BRAND AND ATTRACT CONSUMERS; POWERFUL TOOL: What and how you sell at the retail level can drive just as much growth as other strategies.(CMO Strategy)
  by Stevenson, Jane
• SUSTAINABILITY AND A SMILE; Coca-Cola joins green-marketing crush, tries to redefine the term in $10 mil push.(News)
  by BUSH, MICHAEL
• People en Espanol launches online search for `51st most beautiful'; Magazine goes multiplatform for popular annual edition, asks web users to submit their own photos.(Hispanic)
  by Wentz, Laurel
• Microsoft can buy second place, but can it win race?(Microsoft-Yahoo)(Microsoft Corp. and Yahoo! Inc. teams up for search engine services)
  by Sullivan, Danny
• Quinceanera: Girls battle for ultimate party.(Hispanic)(15th birthday celebrations for the Latino Girls by World Wrestling Entertainment Inc. and Telemundo Communications Group Inc.)(Brief article)
  by Wentz, Laurel
• FEW MARKETERS JOIN THE RAT RACE IN CHINA; Year of Unappealing Rodent is challenge for Lunar New Year advertisers; coming Beijing Olympics gnaws up ad budgets.(News)(China Mobile Ltd.)(Coca-Cola Co. (Atlanta, Georgia))(Walt Disney Co.)
  by Madden, Normandy
• Some at NATPE see digital as future rather than threat.(Columns)(national Association of Television Program Executives)
  by Bloom, Jonah
• Ford almost Edges out GM with single model, $179 million spending; General Motors divides dollars among three crossover vehicles while rival zeroes in on one.(News)(Ford Edge)(General Motors Corp.)
  by Halliday, Jean
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
• OLD NAVY TRIES TO GET A NEW IMAGE; Q&A: Marketing chief says retailer will target women in their 20s.(News)
  by Zmuda, Natalie
• Media Morph: Online how-tos.(Digital)(learn how to do anything-by going online)(Brief article)
• Media Guy's Pop Pick: FCC Porn; Our columnist's current media obsession.(MediaWorks)(Federal Communications Commission)(Brief article)
• College students demand 'organic' fare; Marketers scramble to deliver, but many coeds misunderstand phrase.(News)
  by York, Emily Bryson
• Despite strike, Oscars get most ad dollars yet; Award show's big name marketers prove there is still power in broadcast.(News)
  by Steinberg, Brian
• SNIDE ADVERTISING IS BAD FOR BUSINESS AND SOCIETY; GET OVER IT: Nasty tone is unnecessary and incites anger, fear in consumers.(CMO Strategy)
  by Rapaport, Richard
• How to build in tough times.(CMO Strategy)(Brief article)
• Media Morph: Kluster.(Digital)(Company overview)(Brief article)
  by klaassen, abbey
• Beef biz scrambles to react to abuse scandal; Marketers, industry groups push safety message to consumers.(News)
• Marketers on hunt for TV alternatives; ANA TV and Tech survey finds advertisers seeking better metrics.(News)(Survey)
  by LEMMONIER, JONATHAN
• DON'T OVEREMPHASIZE ROI AS SINGLE MEASURE OF SUCCESS; VARIETY COUNTS: It takes more than one benchmark to assess overall effectiveness.(CMO Strategy)(Return on investment)
  by Calkins, Tim; Rucker, Derek D.
• Three digital-biz models that could rock your world; on digital communications.(Digital)
  by Rubel, Steve
• Merger may boost AOL's value, but buyer pool shrinks.(Microsoft Corp. offers bid for Yahoo Inc.)
  by Ives, Nat
• Google's Tim Armstrong: Web will unleash ad creativity.(NATPE Conference)(Brief article)
  by steinberg, brian
• TO BUILD TRULY GLOBAL BRANDS, YOU'VE GOT TO BREAK THE RULES; BIG DEAL: Why communications, aspirational appeals and global media aren't all that.(CMO Strategy)
  by Schmitt, Bernd
• GOOD HEALTH IS BAD FOR BUSINESS; When consumers don't sneeze, K-C and other tissue, medicine manufacturers catch cold (sales).(News)
  by Neff, Jack
• Monkeying with agencies no help to CareerBuilder; Job site's spots poll even worse in Ad Meter than those from sacked C-K.(Super Bowl 2008)
  by Mullman, Jeremy
• Brawls run down the clock on late-night comedy shows.(MediaWorks)
  by Kerwin, Ann Marie
• Out of Site at Adage.com.(Column)
• Don't get lost in shuffle of shop consolidation.(Talentworks)
  by Mcilroy, Megan
• Team McCain reclaims lead with 'spit and glue'; As money and time ran out, GOP senator staged impressive turnaround.(News)(John McCain )
  by Teinowitz, Ira
• WHAT WILL BE BACK ON THE AIR; Find out where you'll be able to place ads now that the strike is over.(News)(Brief article)
• The question: Do you think special consideration should be made for Millennials entering the workplace? 80% were against the idea of special nscoideration for Millenials.(News)(Brief article)
  by lemonnier, jonathan
• Kids Sprout grows by targeting parents, not their offspring; PBS net forgoes snack ads, draws likes of auto and insurance marketers.(Kids' Upfront)
  by HAMPP, ANDREW
• Avenue A/Razorfish Digital Outlook not so good for portals; Broad reach may have lost a little of its allure, as agency scales back sites' share of spending to 19% from 24%.(Digital)
  by Klaassen, Abbey
• Alka-Seltzer's Speedy recovery; With sales up, Bayer brings back 'reassuring' icon for uncertain times.(News)(Speedy Alka-Seltzer)(Company overview)
  by LEMONNIER, JONATHAN
• Dude, we totally had that idea years ago; Bud's hit campaign sounds awfully familiar to a few other guys.(News)
• KAPLAN THALER NABS $300M LUNESTA BIZ.(News)(Kaplan Thaler Group tapped by Sepracor Inc. for the marketing of its sleep-aid brand Lunesta)(Brief article)
  by Parekh, Rupal
• People & Players.
• I might not be Latina enough for these jeans.(The Big Tent)
  by Martinez, Laura
• Does Yahoo's yen for response come at expense of brands? Portal tries to please Street by taking Google-like tack, but advertisers that rely on display fret over new focus.(Digital)
  by Klaassen, Abbey
• Conservative talk radio won't lose its bluster; Top talkers failed to derail McCain, but ratings unlikely to suffer.(News)
  by Bush, Michael
• PR 'had a good run,' but agencies expect growth to slow; EXCLUSIVE: Most shops predict revenue will increase about 10 percent.(News)
  by Bush, Michael
• The 'choir': Media-reform movement's major players.(News)(briefs)(Reclaim the Media)(Democracy & Media Coalition)(Brief article)
• Just imagine how Trump would have looked in Wendy's red wig.(Garfield's AdReview)
  by Garfield, Bob
• When it comes to whining about ads, father knows best.(Column)
  by Bloom, Jonah
• JC PENNEY BETS BIG ON AMERICAN LIVING; Q&A: Boylson calls Ralph Lauren brand 'a billion dollar idea'.(News)(Mike Boylson interviewed on clothing company's marketing)(Interview)
  by Zmuda, Natalie
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)

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