What's really wrong with a little media company called eBay; Media company? Yep. Incoming CEO Donahoe must figure out how to better market site's content.(MediaWorks)(John Donahoe)

Advertising Age,  February, 2008  by Dumenco, Simon

Tags: eBay Inc.

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Byline: simon dumenco

Everybody, of course, has heard of eBay, the massive e-commerce company. But have you heard of eBay, the massive media company?

Yeah, OK, they're one and the same. Actually, I've been arguing for years that eBay is more of a media company than an e-tailer. Now that the company's at a crossroads-longtime CEO Meg Whitman announced late last month that she'll retire in March, and her successor, John Donahoe, has let it be known that he intends to shake things up. Given eBay's recently declining fortunes-it might be helpful to stop and reflect on what eBay ...

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