How video ads will change Google's AdWords forever; on Search Marketing.(Digital)

Advertising Age, February, 2008 by Sullivan, Danny

Byline: Danny Sullivan

Last May, I predicted Google's new Universal Search results would open the door for video ads. They're he-ere!

Google is running a private test program that allows selected AdWords advertisers to associate video clips with their ads. Below the ads there's a small plus symbol with an invitation to watch a video. Click the symbol, and the video appears and begins to play.

Didn't Google have video ads already? Not on its search-results pages. Google video ads appear within YouTube clips and on pages across the web that carry Google AdSense units. But video ads in the sacred Google search results? This is a revolutionary change.

For one, AdWords advertisers have had to shoehorn their messages into a 70-character...

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