Food spend rises despite ad crackdown; Marketers shift weight to healthful products, saving No. 2 ad category.(Kids' Upfront)

Advertising Age,  February, 2008  

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Byline: EMILY YORK And ANDREW HAMPP

True or false: The government crackdown on advertising unhealthful foods to youngsters has hurt kids' networks that subsist on ads from marketers such as McDonald's and Kellogg.

The answer is false. Overall TV spending by McDonald's Corp., Kellogg Co., General Mills and Campbell Soup Co. rose to $1.7 billion in 2007 from $1.6 billion in 2006, according to TNS Media Intelligence. About $204 million was spent on Nickelodeon and Cartoon Network. Only General Mills decreased its TV spending, to $90.6 million in 2007 from $99.8 million in '06 .

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