Advertising Age

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Articles in March, 2008 issue of Advertising Age

• How top shops stacked up in '07; Ad Age reviews key media operations' wins and losses, creativity, use of media tools, and management stability.(Special Report: Media Agency of the Year)(Laura Desmond became CEO of the Americas at Starcom MediaVest Group
• Success on the web doesn't guarantee success on the tube.(MediaWorks)
  by Kerwin, Ann Marie
• Out of Site at Adage.com.(Columns)
• Unilever, P&G war over which is most ethical; Touting programs that benefit humanity offers big payoff for marketers.(News)(cause related marketing)
  by Neff, Jack
• Awards shows: Festival Caribe.(Hispanic)(Brief article)
  by Wentz, Laurel
• Brand Obama was built to thrive on social networking.(Campaign Trail)(Viewpoint essay)
  by Erwin, Joe
• What a $1 billion industry could do to tarnish your brand; Online lead-generation offers swindle consumers by associating themselves with trusted companies.(Digital)
  by HUPP, WILLIAM
• Soup up your launch with lessons from Campbell.(News)(Brief article)
• K-C brings teary tales of games to big screen.(News)(Kimberly-Clark Corp.)(Brief article)
  by Neff, Jack
• Southwest goes south, turns to CRM for salvation.(News)
  by Bush, Michael; Cuneo, Alice Z.
• SORRY, ASHLEY: YOUR 15 MINUTES ARE ALMOST UP; Prostitute at center of Spitzer scandal must act quickly if she hopes to capitalize on her instant notoriety; she's already lost $1 million.(News)(Ashley Alexandra Dupre)
  by IVES, NAT
• How to market through recession jitters; Experts: Focus on value, enable consumers to be informed, in control.(News)
  by Zmuda, Natalie
• Did Taco Bell sell itself short? An argument against price cutting.(News)
• Out of Site at adage.com.(Columns)(Brief article)(Column)
• Mags go gaga for green, with just a nod to own hypocrisy.(News)(magazines)
  by Ives, Nat
• AVOID THE SHOPPER-MARKETING PITFALLS; Thinking of transforming how you sell at the retail level? Don't make these mistakes if you want to win big.(CMO Strategy)
  by Holston, Rob
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Chasing the cheaters who undermine online research.(News)
  by Neff, Jack
• You can have a good ad without him, but why would you risk it?(Adages)(briefs)
  by Wheaton, Ken
• ABSOLUT: 'STREAMS'; TBWA/CHIAT/DAY, NEW YORK.(Work)
• Global Media Agency Network of the Year: Mediaedge:CIA; New-business haul anchored by 'life-changing' AT&T account buoys billings and revenue almost 20% in agency's 'best year ever'.(Special Report: Media Agency of the Year)
  by Hall, Emma
• No knickers twisting (yet) over Abercrombie video.(Adages)(Abercrombie & Fitch Co. online video for its lingerie brand Gilly Hicks)(jokes on Renetta McCann of Starcom MediaVest Group during the Advertising Women of New York event)(readers of the book
  by Mcilroy, Megan; Wheaton, Ken
• Starcom puts Applebee's into the 'Friday Night' game.(Special Report: Media Agency of the Year)('Friday Night Lights')
  by Mullman, Jeremy
• Global Gallery.(Special Report: Media Agency of the Year)(Starcom MediaVest Group)(Mediaedge:cia)
• News outlets fixate on Starbucks' no-joe play.(News)(Starbucks Corp.)
• CNN gives biz sites run for their 'Money'; Now with online video, CNNMoney.com is a bigger threat on the web.(News)
  by Steinberg, Brian
• The best job for you isn't the one that picks you.(TalentWorks)
  by Holloway, Dave
• FACEBOOK GETS A NEW 'FRIEND'; Q&A: Sandberg discusses her role as Zuckerberg's No. 2.(News)(Interview)
  by Klaassen, Abbey
• Elaborate reviews vex PR firms; Procurement, consultants and marketers new to the discipline muddle process.(News)
  by Bush, Michael
• THE question: Do you think media sellers have supplanted ad agencies as the most important partners for marketers? 51% said sellers have surpassed ad agencies in importance.(News)(Survey)(Brief article)
  by Lemonnier, Jonathan
• Who's on tap.(News)(Directory)(Brief article)
• How older pros can transition to digital; With the right training and resources, their expertise will win out.(TalentWorks)(professionals)(Column)
  by Laredo, Leslie
• Doritos couples with only MTV for launch; Mini branded dating show attracts more than 13M microsite views.(News)
  by Hampp, Andrew
• Recession can be a marketer's friend; From soap operas to iPods: History suggests slumps spawn innovation.(News)
  by Neff, Jack
• Hal Riney, one of ad industry's true creative giants, dies at 75.(Remembering Hal Riney)(In memoriam)
  by Cuneo, Alice Z.
• In Dodge's rearview mirror: Nissan; Brand's grip on No. 5 spot has weakened along with its macho image.(News)(Nissan Motor Company Ltd.)
  by Halliday, Jean
• Riney: A cool-warm skeptical optimist.(Remembering Hal Riney)(In memoriam)
  by Goodby, Jeff
• TO REACH SHOPPERS, MOVE BEYOND PRINT CIRCULARS; Retailers: Use digital channels to connect with your target buyers.(CMO Strategy)
  by Boone, Torrence
• Don't blame fragmentation for lousy Oscars ratings.(Viewpoint)
• Blogger smackdown, life pre-MySpace and what's truly obscene; In latest installment of Reader Appreciation Week, reactions to the FCC's Church Lady act and more.(MediaWorks)
  by Dumenco, Simon
• Retailers deliver dismal fourth-quarter results; Gap Inc. emerges as the sole winner, while others see declines in earnings.(News)
  by Zmuda, Natalie
• Home stores seek improvement; Suffering Home Depot, Lowe's plug cheap repairs in housing-market crisis.(News)(Report)
  by ZMUDA, NATALIE
• People & Players.(Time.com)(South Florida Interactive Marketing Association)(Levi Strauss & Co.)(Brief article)
• FIX THE ACTUAL PROCESS OF DEVELOPING NEW PRODUCTS; GET GOING: There is much that can be done very early in the game.(CMO Strategy)(Viewpoint essay)
  by Benjamin, Barbara
• Here are four ways to build the trust it takes to keep your clients around.(Small Agency Diary)(Viewpoint essay)
  by Cleveland, Bart
• Atlantic assures fans it hasn't sold its soul.(News)
  by Ives, Nat
• A LITTLE LESS SALT, A LOT MORE SALES; Campbell's line extension unlikely winner of hottest-new-product prize.(News)
  by York, Emily Bryson
• ATM cards for 401(k)s stir controversy; Financial experts: Plan `makes it way too easy' to get cash from savings.(Consumer Debt)
  by Thomaselli, Rich
• Direct mail may get cut back.(Consumer Debt)(Survey)
  by Bush, Michael
• Ford applauds own workers in latest ads.(News)(advertisements)(Ford Motor Co.)
  by Halliday, Jean
• Tips for surviving in tough times.(Recession)(Brief article)
• Sudan's Lost Boys hire Euro to find spotlight.(News)(Lost Boys Rebuilding Southern Sudan)(Euro RSCG Worldwide Inc.)
  by Mullman, Jeremy
• Media Guy's Pop Pick: 'Headless Body in Topless Bar'; Our columnist's current media obsession.(MediaWorks)(Eliot Spitzer)(Brief article)
• Ad spending may be flat, but it's not the whole story.(advertising)(Viewpoint essay)
• Haier's Olympic-size plans to rebrand itself; Global marketer hopes to outshine competition during Beijing games.(News)(Qingdao Haier Refrigerator Company Ltd.)
  by Madden, Normandy
• Starbucks paved way, and now it must pay; With rivals springing up everywhere, is it too late for chain to rebrand self?(News)
  by York, Emily Bryson
• Media Guy's Pop Pick: (c)Murakami; Our columnist's current media obsession.(MediaWorks)(Takashi Murakami)(Brief article)(Column)
• Coke gives torch relay green theme amid air-quality concerns.(2008 Beijing Olympics)(Coca-Cola Co. (Atlanta, Georgia))(International Olympic Committee)
  by Mullman, Jeremy
• People & Players.
• Imada: ads that hit the mark.(News)(advertisements)(Viewpoint essay)(Brief article)
• How to make the move up to general manager.(Talentworks)(Survey)
  by Noonan, Jerry
• Wanting less but buying more.(News)(paper packaging)(Brief article)
  by Neff, Jack
• MOVE PAST STEREOTYPES AND CONNECT WITH CIOs; HOOK UP: Why the IT organization doesn't have to be a marketing obstacle.(CMO Strategy)(chief marketing officers - chief information officers relationship)
  by Cindy
• HOW HORROR STUDIO HOPES TO MAKE KILLING; After Dark Films plans to release its next bloodfest with no rating and market DVD at the same time.(News)('Frontier(s)')
  by Brodesser-Akner, Claude
• Clients remember Paul Tilley.(News)(DDB Worldwide)(In memoriam)(Brief article)
• Media Morph: Shifd.(Digital)(online information service )(Product/service evaluation)(Brief article)
  by Ives, Nat
• Reruns go from deja vu to new; Networks keep viewer attention by adding extra features to rerun episodes.(News)(ABC Entertainment Television Group)(CBS Broadcasting Inc.)(Starcom Entertainment)
  by Steinberg, Brian
• Leading the new-product pack.(News)(Brief article)
  by York, Emily Bryson
• 4A's media: How do we measure up?(News)(Conference news)
  by Mcilroy, Megan; Steinberg, Brian
• Vuitton gets its rocks off with Rolling Stones' Keith Richards.(Adages)
  by Wheaton, Ken
• Twitter breeds concise critics.(Digital Marketing Conference)(Brief article)
  by Klaassen, Abbey
• How scandalous celebs have fared.(News)(celebrities)
  by Lemonnier, Johnathan
• Victoria's Secret has forgotten the refined art of the tease.(Columns)(Limited Brands Inc. Victoria's Secret Stores Div.)(Column)
  by Skenazy, Lenore
• Can cable keep cashing in on record ratings? Liberal viewers bolster audiences for MSNBC's, CNN's political coverage.(News)(Cable News Network)(MSNBC Cable Network)(Financial report)
  by Hampp, Andrew
• Out of Site at Adage.com.(Columns)
• THESE SCHOOLS RULE DIGITAL MEDIA; Marketers and agencies know that today technical savvy is not just nice but necessary. Here's where to go to find the brightest graduates and win the talent war.(News)
  by Atkinson, Claire
• Travelers reopens umbrella as rivals roll out ads; Famous red logo makes a dramatic return as hero in Fallon TV spots.(News)(advertisements)(Fallon Worldwide)
  by Mullman, Jeremy
• How to walk the talk of tailoring ads to content; Anti-smoking group to create unique execution for each ABC channel.(News)(advertising)
  by Steinberg, Brain
• More from adage.com/smallagency.(Small Agency Diary)
• THE BLUE-LIGHT BARNEYS: THAT'S KMART'S DESIGN; With fourth-quarter sales down 5.2%, discounter desperate to shed preconceptions about its apparel.(News)(Kmart Holding Corp.)(Financial report)
  by Zmuda, Natalie

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