THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)

Advertising Age, March, 2008

10 Jay Leno - Set to relinquish "The Tonight Show" to Conan O'Brien in '09, ABC, Fox and Sony Pictures are all eager to hand him his own show.

8 Jimmy KImmel - His retort to girlfriend Sarah Silverman's "I'm F-ing Matt Damon" is a viral video hit about doing Ben Affleck.

6 Return of 'SNL' - Ratings for the first live "Saturday Night Live" to air since the writers strike were up 36% over pre-strike averages.

5 Tina Fey - Her "Women's News" segment on "SNL" was seen as an endorsement of Hillary Clinton, angering some who don't believe "bitch is the new black."

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