Vuitton gets its rocks off with Rolling Stones' Keith Richards.(Adages)

Advertising Age, March, 2008 by Wheaton, Ken

Byline: Ken Wheaton

In what Louis Vuitton`s PR people are saying is his first ad appearance, Keith Richards sat down with Annie Leibovitz to shoot a photo for the Parisian fashion house's "core-values campaign.'' He joins luminaries such as Andre Agassi, Catherine Deneuve, Steffi Graf and Mikhail Gorbachev in LV's push, an effort to link the brand to influential figures that will officially roll out to print mags in April. As the first step, the cadaverous rocker will donate an undisclosed sum to The Climate Project, Al Gore's eco-baby.

Produced by Ogilvy & Mather, the campaign "restates travel as the fundamental and defining value of Louis Vuitton, interpreting it as a personal journey.''

Well, if there's one thing Keith's face screams,...