Advertising Industry
Industry: Email Alert RSS FeedRecession can be breeding ground for next big idea.(Viewpoint)(Cover story)(Viewpoint essay)(Financial report)
Advertising Age, March, 2008
With all apologies to Al Ries, innovation is a must in the business world. And a look at our cover story should convince anyone that it's perhaps the best strategy for surviving tough times.
CNN, Japanese cars, Southwest Airlines, generic products, IBM personal computers-just a few of the products that were either born out of or launched in the face of a desolate financial landscape.
We've said this before, but it bears repeating: This is not the time to abandon your game plan; it's not the time to give up on a solid marketing strategy. It is time to get smart. It is time to get lean and mean. And it's time to look for opportunities while competitors shut their eyes and hope this will all be over with as soon as possible.
As consultant Hal...
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