Search marketing's no place for a search engine, Google; on search marketing.(Digital)(DoubleClick Inc.)(Viewpoint essay)

Advertising Age, March, 2008 by Sullivan, Danny

Byline: Danny Sullivan

Want to rank better on Google? There's a company you might want to check out, since it might know a thing or two about that. It's called Google.

To be specific, it's called Performics, a division of DoubleClick, which you might recall was acquired by Google earlier this month. While all the attention on the DoubleClick purchase has been on whether it would make Google too dominant in the online-ad space, some search marketers have worried about a different issue: Is it right for Google to own a company that works for better placement on Google?

Think about it. What if the New York Times Co. owned a PR firm that touted getting clients prominently positioned in The New York Times? More than a few eyebrows would rise. And...

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