Advertising Age

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Articles in April, 2008 issue of Advertising Age

• Disney Channel.(Road to the Upfront)
• It's Web 3.0, and someone else's content is king.(News)
  by Creamer, Matthew
• Unilever finds that coupons, signs beat in-store tech.(News)(Survey)
  by Neff, Jack
• PSA won't change perennial parental bleacher creatures.(Garfield's AdReview)
  by Garfield, Bob
• HELP TAGLINES REGAIN LOST GLORY; Why creating strong slogans is a marketer's most important job.(CMO Strategy)
  by Cone, Steve
• NBC.(Road to the Upfront)(CBS Broadcasting Inc.)(Fox Broadcasting Co.)(National Broadcasting Company Inc. NBC Entertainment)
• Upfront-presentation schedule, New York.(Road to the Upfront)
• Media Morph: Seesmic.(Digital)(Brief article)
  by Bulik, Beth Snyder
• To direct mailers, green means one thing: cash; Forrester study finds cost trumps environment for paper-happy industry.(News)
  by Bush, Michael
• Best brand on Earth? Starts with a G ...(News)(rankings of Google Inc. and Procter & Gamble Co.)
  by Creamer, Matthew
• 'Gossip Girl' episodes aren't going online.(News)(CBS Corp.)
  by Steinberg, Brain
• Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)
  by Rubel, Steve
• Penguins sell tickets via cellphone alerts; Team scores with effort to sell empty seats, now trying contests, updates.(News)
  by Mullman, Jeremy
• Under Armour hopes to outrun Nike; Jumps into declining niche with cross-trainer while rival disappoints.(News)
  by Mullman, Jeremy
• Big loser in Pennsylvania primary: cable news networks.(MediaWorks)(political activity of Hillary Clinton and Barack Obama)
  by Ives, Nat
• Marketers, not consumers, need environmental education.(Columns)
  by Bloom, Jonah
• more from adage.com/smallagency.(Small Agency Diary)
• Should cable nets leverage writers strike in upfront? Channels that stayed fresh with nonfiction fare will 'look for any edge they can,' but those that increasingly feature original scripted programs will play it down.(Cable)(Industry overview)
  by Whitney, Daisy
• Motivate staff with messages that target them.(TalentWorks)
  by Yohn, Denise Lee
• VW ditches multi-message tack; Adopts uniform voice to drive home point: It's what the people want.(News)(Volkswagen of America Inc.)
  by Halliday, Jean
• SPOTTED: Sexy CW promos making everyone gossip; Fledgling network uses racy ads to get attention back on flagship show, create blogosphere buzz.(News)(The CW Television Network)
  by Steinberg, Brian
• Obama's far-reaching tack holds lessons for his rivals.(Campaign Trail)
  by Shiffman, Denise
• BRAND UPDATE IN THE WORKS FOR WACHOVIA; Q&A: CMO talks about agencies and reaching outside for insight.(News)(Ranjana B. Clark of Wachovia Corp. speaks on marketing strategy)(Interview)
  by Parekh, Rupal
• Nickelodeon.(Road to the Upfront)(MTV Networks Inc. Nickelodeon)
• What's Sweden's secret? Less talk and more collaboration.(Columns)
  by Iezzi, Teressa
• SPONSORS FEEL SOME HEAT AS TORCH PROTESTS MOUNT; Marketers face increasing pressure to take stance on human-rights issues.(Beijing Olympics)(Coca-Cola Co.)(Johnson & Johnson)(Nike Inc.)
  by Brodesser-Akner, Claude; Mullman, Jeremy
• BE A 'DAVID' AND DO MORE WITH LESS; Economic uncertainty should inspire all marketers to adopt a 'challenger' mentality.(CMO Strategy)
  by Barden, Mark
• Gas buyers pick brand over price; Costs continue to soar, but consumers shift their focus to product benefits.(News)
  by Halliday, Jean
• MARKETERS' POTTY MOUTHS PAY OFF; After years of emphasizing softness, companies such as P&G bring the rear out front in bath-tissue ads-and sales are up 10%.(News)(Procter & Gamble Co.)(advertisements)
  by Neff, Jack
• Starbucks customers: Buy us a coffee sometime.(News)
  by York, Emily Bryson
• Is media guru Verklin headed over to Canoe? Ex-Carat chief mum on plans but drops a hint: TV 'ripe for reinvention'.(News)(resignation of David Verklin at Carat USA)
  by Mcilroy, Megan
• Could Microhoo merger create a search duopoly? on search marketing.(Digital)(Microsoft Corp. merges with Yahoo! Inc.)(Column)
  by Sullivan, Danny
• More News from Adage.com.(News)(briefs)(Reckitt Benckiser Plc.)(Financial report)(Brief article)
• New GM brand czars will influence product; Quartet empowered with 'voice' in incentives, vehicle development.(News)(General Motors Corp.)
  by Halliday, Jean
• What recession? Online giants rake in ad bucks.(News)(advertising)(Viewpoint essay)
  by Klaassen, Abbey
• Au Bon Pain crunches the numbers, comes up with lunch.(Columns)(Column)
  by Skenazy, Lenore
• ANA: Yellow Pages neglects advertisers' needs; Public complaint letter blasts directory's billing practices, accountability.(News)
  by BUSH, Michael
• 'Lazysphere' gives brands chance to be digital curators.
  by Rubel, Steve
• Agencies seeking digital talent should look within.(Viewpoint)(Viewpoint essay)
• B segment earns an A+ for auto industry.(News)
  by Halliday, Jean
• AMC launching behavior-based ads in upfront; Latest measurement tool aims to better align brands with audiences.
  by Hampp, Andrew
• Actions louder than words on social nets.(News)
  by Klaaseen, Abbey
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Scripps Networks.(Road to the Upfront)(HGTV)
• POWER OF THE 30-SOMETHING PURSE; Marketers, take note: The women in this group are empowered consumers who don't easily fit into a single category.(News)(Survey)
• Two takes on fixing 'broken' agency model; Agency leaders Levy, Mataki, outline ways to invent the business.(IAA World Congress)
  by Teinowitz, Ira
• Survey takes pressure off sponsors; Most are familiar with concerns; think politics and games don't mix.(Beijing Olympics)(Survey)
  by Mullman, Jeremy
• When it comes to media, content trumps ownership.(Viewpoint)
• For country and industry, authenticity is only hope.(Small Agency Diary)(Survey)
  by Welch, Jeff
• How do you know when it's time to fire someone?(TalentWorks)
  by Karsh, Brad
• Recent account losses leave Element 79 thirsting for clients; Shop denies rumors it will have to shut down or join sibling DDB.(News)(Element 79 Partners)
  by Mullman, Jeremy; Parekh, Rupal
• Media Guy's Pop Pick: Gregory Crewdson; Our columnist's current media obsession.(MediaWorks)
• Media Guy's Pop Pick; `The Diving Bell' on DVD.(MediaWorks)(Brief article)(Column)
• Adage.com's digital next blog.(News)(Brief article)
• Why small agencies could benefit from 'insight and information' department.(Small Agency Diary)
  by Martin, Tom
• NOKIA TURNS TO SPIKE LEE TO HELP MOBILIZE A REVOLUTION; Filmmaker tells Ad Age about the movie he'll stitch together from snippets of cellphone video.(News)(Interview)
  by Cuneo, Alice Z.
• It's like having a barista at home (sort of); Starbucks creates a site to help consumers find their favorite blends.(News)(starbuckscoffeeathome.com)
  by Zmuda, Natalie
• Why unlearning old habits can be more difficult than learning new ones.(Digital Next)(Viewpoint essay)
  by Daitch, Graig
• AFFLUENT KEEP TIGHTER HOLD ON PURSE STRINGS; But weak economy presents pockets of opportunity for marketers.(News)(Survey)
  by Bulik, Beth Snyder
• Procurement in 'suspicious marriage' to agencies; Study reveals divergent priorities of media shops and number crunchers.(News)(Coca-Cola Co. ()(Merck & Company Inc.)(Nokia Corp.)
  by Mcilroy, Megan
• Starbucks ad in mag's masthead.(News)(Brief article)
  by Ives, Nat
• Homophobe and cross-dresser team up in Manhattan.(Adages)
  by Wheaton, Ken
• TV nets move the ads to boost ratings; ABC, CBS move more commercials to first half of late-night talk shows.(News)(Company rankings)
  by Steinberg, Brian
• People & Players.(Daily Variety Gotham)(Soccer Foundation)(Ogilvy North America)(Brief article)
• The dog days of dieting; Think humans are the only target of weight-loss industry? Think again.(News)
  by Hupp, William
• Sundance Channel.(Road to the Upfront)
• Rare case of a second office going gangbusters: Deutsch L.A. is hot; Better tactics, local hires, focus on new business raise firm out of slump.(News)(Company overview)
  by Cuneo, Alice Z.
• LETTERS: Split vote on McCain's AdReview rating.(Viewpoint)(Letter to the editor)
• Hewlett-Packard, BBDO form alliance that goes beyond ads.(News)
• Work of the Week.(Work)
• Men's Health spies way to meld mags, mobile; Upcoming issue will let cellphone-camera users access digital promos.(News)
  by Ives, Nat
• GM's woes trickle down to Campbell-Ewald; Automaker plans huge shift to digital; shop lays off 50 as Chevy cuts back.(News)(General Motors Corp.)
  by Halliday, Jean
• Brand interactions are the future; be prepared with an interaction designer.(Digital Next)
  by Armano, David
• Out of Site at Adage.com.(Columns)
• Univision, Grupo Televisa will finally take battle to court; Media group alleges 'material breaches,' but network fiercely denies.(News)(Univision Communications Inc. v. Grupo Televisa S.A. de C.V.)
  by Wentz, Laurel
• Edelman ventures into branded-content arena; Virtual studio solicits talent for marketers' TV, film and online projects.(Madison & Vine)(Edelman Studios Inc.)
  by Parekh, Rupal
• OMD names Initiative's Alan Cohen U.S. CEO; Former entertainment exec's hire is the latest in a series of agency shifts.(News)(appointment at OMD Worldwide)
  by Creamer, Matthew
• more from adage.com/smallagency.(Small Agency Diary)(Brief article)
• Microhoo deal would be best option for marketers; Of the merger scenarios, it would create a viable competitor to Google.(News)
  by Klaassen, Abbey
• Does your company need a chief blogger? Corporate blogging is hot, but experts say place to start is far from online.(News)
  by Bulik, Beth Snyder

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