NBC.(Road to the Upfront)(CBS Broadcasting Inc.)(Fox Broadcasting Co.)(National Broadcasting Company Inc. NBC Entertainment)

Advertising Age, April, 2008

Tags: broadcasting, entertainment, NBC

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The Date: April 2

The Venue: The Rainbow Room

Key Execs: NBC Entertainment and Universal Media Studios Co-Chairman Ben Silverman; Teri Weinberg, exec VP, NBC Entertainment; Mike Pilot, NBC Universal's president-sales and marketing; Marianne Gambelli, president, NBC Universal Network Ad Sales

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the Ratings: Prime-time broadcast ratings for viewers between the ages of 18 and 49, excluding sports, have fallen 16% this TV season through March 16, according to research from Sanford C. Bernstein analyst Michael Nathanson. NBC's are down 17.2%. Fox's ratings in that category are down ...

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NBC.(Road to the Upfront)(CBS Broadcasting Inc.)(Fox Broadcasting Co.)(National Broadcasting Company Inc. NBC Entertainment)

Advertising Age, April, 2008

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