hammer: nbcu cable is all about `brandwidth'; The goal is to develop brands at USA, Sci-Fi and others that cut across all platforms, driving everything from product integration to entire series.(Cable)(Bonnie Hammer )(Interview)

Advertising Age, April, 2008

Byline: ANDREW HAMPP

It's 3:30 p.m. on a late-March Monday, and Bonnie Hammer is finding it hard to settle down for an interview. Just as she takes a seat to speak with Ad Age about the evolution she's overseen as president of USA Network and Sci-Fi Channel, Ms. Hammer is asked to take a quick phone call. "I'll be two minutes,'' she says, excusing herself.

Moments later, the 30-year veteran of the TV industry returns, and the interview kicks off with a question on what her job at NBC Universal entails. She has just handed the reins of Sci-Fi to Dave Howe in January and is nearing the end of her contract with NBC Universal.

"First off, I think I have the best job in the industry,'' Ms. Hammer says, talking about how she's seen cable transform...

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