PR, music and bikes: Paris offers glimpse of the future.(Column)

Advertising Age, April, 2008 by Bloom, Jonah

Byline: Jonah Bloom

France isn't at the top of the list of countries the U.S. looks to for leadership. This is especially true in business, where that nation's 35-hour workweek does little to change the perception that the French citizenry do little more than quaff good wine, nibble stinky cheese and paint the occasional masterpiece. But today's Paris is offering some interesting glimpses into what could be our future.

Advertising avec coporate PR: French agencies-led by the biggest players: Euro BETC, TBWA and Publicis-offer a vision of what we'll end up with in the U.S. as digital technology drives the convergence of discipline-specific shops into single marketing organizations. In France, those agencies have one P&L for many of the marketers they...

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