Best brand on Earth? Starts with a G ...(News)(rankings of Google Inc. and Procter & Gamble Co.)

Advertising Age, April, 2008 by Creamer, Matthew

Byline: MATTHEW CREAMER

Research firm Millward Brown recently took its annual look at which "brand''-that is, the stuff of a product or service's intangible relationship with consumers-contributes the most to its overall value. As you'd expect, luxe marketing creations such as Louis Vuitton, Porsche, Hermes, Gucci and Cartier, affordable to so few, top the list. But No. 6 comes as a surprise. The opposite of luxe, this one is found in more than 40 varieties, is used by millions upon millions and retails for just a few bucks in most grocery stores.

It's Tide, the Procter ...