Advertising Age

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Articles in May, 2008 issue of Advertising Age

• Ad-blogging crank rants about bloated field of 'must-attend' marketing confabs.(News)(Conference news)
  by Parker, George
• The new-media age gives us power; it's time to create content that matters.(The Big Tent)
  by Foster, Moses
• In a consumer-controlled world, journalists should be marketers.(Columns)(Jack griffin)
  by Crain, Rance
• Different, not deficient: Lesson for marketers in Jeremiah Wright's words.(The Big Tent)
  by Newman-Carrasco, Rochelle
• IS YOUR CONSUMER USING SOCIAL MEDIA?(News)
  by Bulik, Beth Snyder
• THE question: Do you agree with George Parker that marketing conferences have become irrelevant? 61% say there are too few marketing confabs that matter.(News)(Survey)(Brief article)
  by Lemonnier, Jonathan
• Pizza Hut pasta line gets cooking with practical joke.(News)(Brief article)
  by York, Emily Bryson
• It's not just TV networks doing all the selling; Others infiltrate buying period to woo marketers emphasizing media mix.(The Upfront)(General Motors Corp.)(Interpublic Group of Companies Inc.)(Procter & Gamble Co.)
  by Hampp, Andrew
• SILVERMAN ON THE BENEFITS OF BEING AHEAD OF SCHEDULE; And why you'll see an updated version of 'Knight Rider' but not 'B.J. and the Bear'.(The Upfront)(Interview)
  by Steinberg, Brian
• A-B hopes Santogold has Midas touch for Lime; Taps emerging artist for launch to differentiate brand from Bud Light.(Madison & Vine)(Anheuser-Busch Companies Inc.)(Santi White)
  by Mullman, Jeremy
• Taco Bell tops Yum portfolio after tough year; 'Value-oriented' chain rises through recession as more seek cheap eats.(News)
  by York, Emily Bryson
• Lessons to take away; What marketers can learn from video games.(News)(Brief article)
• Linking web buzz to Mini sales; How MotiveQuest helped automaker keep online advocates talking.(News)
  by Bush, Michael
• WHAT TO EXPECT FROM MICROSOFT ADVANCE '08.(News)(Brief article)
  by Klaassen, Abbey
• Revenue grows 8.6%, propelled by digital; Our Agency Report finds the business in surprisingly good health.(Agency Report 2008)
  by Johnson, Bradley
• Sony's superthin TV is way cooler than its special effects.(Garfield's AdReview)
  by Garfield, Bob
• Media Morph: In-call media networks.(Digital)(Brief article)
  by Cuneo, Alice Z.
• Sprint, Nissan make big branded-entertainment plays with soccer shows; Marketers' latest project is a first for Univision, which developed a reality program with Vidal Partnership.(Hispanic)
  by Wentz, Laurel
• As if you didn't know by now, it's about the bottom line for CMOs; Survey says marketers are more accountable than ever for business results.(News)(chief marketing officer)(Survey)
  by Rooney, Jennifer
• HOW IT'LL ALL SHAKE OUT.(The Upfront)(Brief article)
  by Steinberg, Brian
• CW surprises with Sunday prime-time plans; In attempt to reach larger audience, enlists help of independent company.(News)(Media Rights Capital)
  by Steinberg, Brian
• IF YOU WANT BETTER WORK, TRY TO BE A BETTER CLIENT; Marketers need to recognize their shortcomings and how their actions impede agencies' ability to deliver the best results.(CMO Strategy)(Column)
  by Fraser, Beau
• Dan Rather, meet Jamie Lynn Spears and Robot Chicken; Like it or not, you're all fodder for the latest edition of NSFAQ (not-so-frequently-asked questions).(MediaWorks)(Microsoft Corp.)
  by Dumenco, Simon
• AGENCIES GO FROM SELLING TO CREATING PRODUCTS; Pouring money into development, some may even start brands.(News)
  by Parekh, Rupal
• LIFESTYLE MATTERS EVERYWHERE; Marketers need to stop targeting consumers by country and instead target based on habits, likes, dislikes.(CMO Strategy)
  by Taylor, Charles R.
• Fewer, pricier ads future of TV? Fox's `remote-free TV' concept promises more impact for commercials.(The Upfront)(Fox Broadcasting Co.)
  by Steinberg, Brain
• MARIO D'AMICO; senior VP-marketing, Cirque du Soleil.(Entertainment Marketers of the Year)(Sid Lee Collective)
  by fitzgerald, kate
• Ad Age's Take On The New Shows.(The Upfront)(Advertising Age)(Brief article)
• CBS makes $1.8B bet on CNet's 'vertical approach to news online'; Acquisition seen as bid to establish 'formidable presence' on the web.(News)(CNET Networks Inc.)
  by Klaassen, Abbey
• SUSAN KANTOR; senior VP-marketing, Warner Bros. Domestic Television Distribution.(Entertainment Marketers of the Year)(TMZ.com)
  by Steinberg, Brian
• Ad agency with focus on over-50s opens in U.K. As Madonna, Prince hit Decade Six, TGI50 aims to celebrate midlifers.(News)(advertising)
  by Hall, Emma
• How to stay informed while avoiding the Attention Crash; on digital communications.(Digital)
  by Rubel, Steve
• Finally, the 4A's charts course into 21st century.(News)(Conference news)
  by Creamer, Matthew; Parekh, Rupal
• Four A's stops worrying, learns to love the internet.(Viewpoint)
• Now that's ROI! Ford campaign proves its worth.(Adages)(Ford Motor Co.)
  by Wheaton, Ken
• Need a primer on social media? Read on; SmashLab white paper outlines suggestions and opportunities.(News)(Excerpt)
• Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)
  by Neff, Jack
• WNBA to feature Golden Arches logo on jerseys; League may seek other sponsorship deals after one-off with fast feeder.(News)(Women's National Basketball Association)
  by Mullman, Jeremy
• Don't expect TV sellers to exceed last year's $9.1B; Credit crisis and focus on accountability likely downers for upfront.(The Upfront)
  by Steinberg, Brian
• Guy Ritchie escapes the curse of auteur commercial directors.(Garfield's AdReview)
  by Garfield, Bob
• Honda tries different shtick in NBC's 'Last Comic Standing'; Eschews regular spots; will feature comics riding in automaker's new Pilot.(The Upfront)(American Honda Motor Company Inc.)(NBC Universal Inc.)
  by Steinberg, Brian
• Work of the Week.(Work)(Chubu Electric Power Company Inc.)(MTV Networks Inc.)(Nike Inc.)(Brief article)
• Will oil crisis force lasting behavior shift? When gas prices fall, some will stay frugal, but those who can spend will.(News)
  by Bulik, Beth Snyder
• Ad for high-tech Canon camera succeeds with low-tech illusion.(Garfield's AdReview)(Column)
  by Garfield, Bob
• Mother births first feature film; Breaks down borders of advertising, content to create 'Somers Town'.(News)
  by Hall, Emma
• Google: Those TV spots better be good; In planned system, you'll pay more for the same slot if your ad doesn't perform.(News)
  by Klaassen, Abbey
• Apple's latest iPod ad feels strangely familiar.(Madison & Vine)(Brief article)
• Keep it casual and see clients flock to you.(Talentworks)
  by Dunn, Troy
• The question: How long will newsprint continue to exist? 46% said newspapers still have at least another 20 years to go.(News)(Brief article)
• Yes, that's Microsoft welcoming regulation; Behemoth's backing of bills seems to fly in the face of its bid for Yahoo.(News)
  by Klaassen, Abbey
• Coke, GE, J&J fire concurrent shots at critics; Experts: It's unlikely games sponsors planned joint response to activists.(News)(Coca-Cola Co.)(General Electric Co.)(Johnson and Johnson)
  by Bush, Michael; Mullman, Jeremy
• Will new shake-ups stir Aegis? Buhlmann takes over as global CEO, but says it's still 'business as usual'.(News)(Company overview)
  by Mcilroy, Megan
• People & Players.(Cable News Network)(Brief article)
• BONNIER CEO: 'WE DON'T WANT TO BE TIME INC.'; A year after purchase of 18 titles, business remains rocky, but its leader is optimistic.(News)(dialogue with Jonas Bonnier)(Interview)
  by Ives, Nat
• Racing acts swiftly after Derby death; Industry launches crisis plan following Eight Belles backlash.(News)
  by Bush, Michael
• CMOs, stop obsessing over the tenure stat.(TalentWorks)
  by Cata, Carlos
• TONY SELLA & Pam Levine.(Entertainment Marketers of the Year)
  by Brodesser-Akner, Claude
• Recession, strike make for grueling selling season.(The Upfront)
  by Steinberg, Brian
• Hispanic boom sparks Wal-Mart turn to tacos.(News)(Wal-Mart Stores Inc.)
  by York, Emily Bryson
• The upfront budget cuts that weren't; Why we were wrong about P&G, Unilever and their spending plans.(The Upfront)(Procter & Gamble Co.)(Unilever United States Inc.)
  by Neff, Jack
• THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
• Magazine awards, now with fewer deadly ingredients; As the afterglow from the recent Ellies fades, introducing a new way to recognize glossy goodness.(Mediaworks)(Column)
  by Dumenco, Simon
• It's so easy to produce a podcast, there's really no excuse not to.(Digital Next)(Viewpoint essay)
  by Zucker, Mat
• MARKETERS CHASE REBATE CHECKS; Businesses design deals around stimulus checks, hoping to snag some government-promoted spending.(News)
  by Zmuda, Natalie
• Ad Age awards: Jury selection.(Hispanic)(Juan Carlos Rodriguez chief creative officer of advertising industry selected for Hispanic Creative Advertising Awards)
  by wentz, laurel
• Celebrities, poop jokes and candy: Gets 'em every time.(Adages)(Tom Papa)
  by Wheaton, Ken
• What TV metrics the buyers want; Ad Age asks top buyers what they need to track what consumers buy.(The Upfront)
  by Steinberg, Brian
• How Howard will help agencies diversify; 4A's pledges money and manpower to new center at historically black school.(News)
  by Mcilroy, Megan
• It's up to Olympic sponsors to remind world what games are really all about.(News)
  by Maslansky, Michael
• RECESSION GOT YOU DOWN? MARKETERS WANT TO HELP; With headlines mired in gloom and doom, flurry of ad messages tries to tap into consumers' need for hope.(News)(Survey)
  by Halliday, Jean
• Gwyneth to star in show backed by ... Chipotle? Actress, a famous food snob, will travel Spain in PBS culinary program.(Madison & Vine)
  by Hampp, Andrew
• adage.com: yahoo news.(Briefs)(Microsoft Corp.)(Brief article)
• Best and worst of the upfront.(The Upfront)(Brief article)
• JetBlue seeks PR shop to help it out of toilet; But oil prices could keep airline from hiring agency as it deals with latest crisis.(News)(JetBlue Airways Corp.)(public relations)
  by Bush, Michael
• 'Speed Racer' sputters, raising issue of Mad & Vine make-goods.(The Upfront)(Interview)
  by Brodesser-Akner, Claude
• THE HEAT INDEX.(MediaWorks)
• Despite recession, video-game industry shows massive growth; Entertainment value, wide audience appeal, escapism may be why.(News)
  by Bulik, Beth Snyder
• LETTERS: Corn confusion in movie article.(Viewpoint)
• Work of the Week.(Work)
• HOW 'MR. STARBUCKS' BECAME MR. TETHER; Stanley Hainsworth, the man behind most of the coffee chain's creative, on starting his own agency, brand building, Kentucky accents and his killer Rolodex.(News)(Stanley Hainsworth)
  by York, Emily Bryson

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