Advertising Industry
Industry: Email Alert RSS FeedHow to stay informed while avoiding the Attention Crash; on digital communications.(Digital)
Advertising Age, May, 2008 by Rubel, Steve
Byline: Steve Rubel
One of the most important skills executives need today is the know-how to manage and harness their personal information flow.
The Attention Crash is a crisis in global business that is getting worse every day. By 2009, the Radicati Group predicts that we'll spend 41% of our time managing e-mail. Now add to that the IMs, documents, Facebook pokes, RSS feeds, Twitter tweets and text messages coming at us, and we're officially way oversubscribed.
Unfortunately, the problem will not abate. Human attention is finite. It doesn't scale. Worse, the pace of change today is so rapid there's a huge need to stay digitally savvy. The key is in wrangling your information flow. Here are three of my best tips.
Inbox Zero...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
